In an instructional message the contextual dominance is most often conveyed in the form of printed or spoken sentences. Within any sentence used in conjunction with a picture are nouns or phrases that directly relate to contextual elements within the picture. These are called referents since they refer to objects perceptible in the picture. This…

This paper suggests ways in which video can be used in teaching college literature and cinema courses in order to promote audiovisual literacy. The method proposed presupposes an approach to narrative through narratology, the discipline that examines texts of narrative fiction as narratives, irrespective of their mode of manifestation (verbal,…

One of the most basic theoretical areas in the study of visual communication and visual literacy is the nature of representation. Some of the important research in this area is reviewed in this paper, and a model of representation is developed that satisfies many of the philosophical concerns. The paper begins with a discussion on the relationship…

The essence of understanding visual literacy lies in the visually literate exploration of issues process. This understanding must deal with both the processes involved in the creation and interpretation of concrete visual communication. Visual discourses's greatest contribution to human knowledge and thought is not the sequential, linear,…

Evolving from concern for the increasing requirements for literacy, especially visual literacy, the purpose of this study was to determine the impact of color on learning. Sixty midwestern college students were assigned to groups where they read and studied a graphic presentation, and then were tested on their recall and retention. The following…

The concepts of imagery, mathemagenic behaviors, and generative imagery are reviewed; and the learner's use of visual imagery is discussed. Several studies have supported the idea that imagery is an active mental process that gives birth to learning. The concept of mathemagenic control or manipulation is of interest to the instructional designer.…

This classroom guide and "Better Viewing" guide accompany a 28-minute videotape on television literacy called "Master Control." The classroom guide explains the purpose behind the video, pointing out that "Master Control" is not about doing away with TV, but about a youngster's getting the most out of his or her TV…

Communication theorists often make a distinction between two different ways in which a sign or a symbol can evoke meaning. In digital representation, the symbol's domain of reference is conceptually carved up into discrete units represented by purely arbitrary symbols. In analogical representation, the symbol retains a continuous correspondence…

The goal of the Agam Program is to teach visual literacy to preschoolers. The Agam Project implemented the program in Israel in 1983. This report summarizes the second cycle of research on the program, which was conducted in 1985-87. The Agam Program integrates visual concepts with specific skills and develops specific cognitive processes. The…

A comprehensive development process for display design, focusing on computer-generated cathode ray tube (CRT) displays is presented. A framework is created for breaking the display into its component parts, used to guide the design process. The objective is to design or select the most cost effective graphics solution (hardware and software) to…

"Critical Visual Literacy: Multimodal Communication Across the Curriculum" makes the case for expanding the pedagogical space and communication possibilities in undergraduate communication-intensive and linked (learning community) courses by allowing students to create multimodal texts that deal with civic and cultural and/or discipline…

Cortical blindness is defined and its diagnosis is explained. Guidelines and sample activities are presented for use in a cognitive/visual/multi-sensory stimulation program to produce progress in cortically blind infants. The importance of using the eyes from birth through early development in order to form the nerve pathways responsible for…

These proceedings contain 37 papers from 51 authors noted for their expertise in the field of visual literacy. The collection is divided into three sections: (1) "Examining Visual Literacy" (including, in addition to a 7-year International Visual Literacy Association bibliography covering the period from 1983-1989, papers on the perception of…

The act of composition is based on perception, selection, and arrangement in time and space of what is seen. How the world is seen depends on experience, memory, sensibility, discriminative powers, sexual identity, and cultural and historical contexts. Students can learn to understand how their personality affects what they see by maintaining…

Ways in which instructional design specifications for television production may be extended into a more precise domain, where forms of representation may be cataloged and culturally defined, are suggested in this study. Differences between film and television are discussed, and a distinction is made between format codes (i.e., culturally and…