A study to find out effects of group members' need for achievement on the effectiveness of four types of leadership behavior. (Author/RA)

This study, designed to test the hypothesis that decision making in formal organizations is related to a hierarchy of needs, gained empirical support for the hypothesis from the results of a sampling of 139 private liberal arts college presidents. (JH)

Examines the needs of media users and the perceived helpfulness of the media in gratifying these needs. Describes the relationship between the media-related needs and the use of the media and also the relationship of media use to perceived helpfulness. (JMF)

Examines data collected from a sample of 228 librarians, including sex, type of library in which employed, vocational needs, characteristics of job environments, and job satisfaction, in order to identify those factors most highly related to job satisfaction among beginning librarians. (CWM)

This exploratory endeavor utilized a functional discrepancy model of mass communication research to examine the audience experience with television generally and its news in particular. Specifically, gratifications sought from television in general and gratifications perceived as being obtained from television news are analyzed for a random sample…

This study examines a sample of first-semester MBA students to determine the relationship between their interpersonal needs and their preferences for a functional area of management. (Author)

Earlier research based on 81 Occupational Reinforcer Patterns (ORPs) suggested a nine-category classification of occupations. The present research, based on 148 ORPs, investigated the ability of that classificatory system to assimilate new information. (Authors)

Elective programs may not offer real choices either to students or teachers. (JH)

A study investigated the dimensions of gratifications sought (GS) and gratifications obtained (GO) from two competing network television programs--ABC's "Good Morning America" and NBC's "Today"--in terms of (1) the differences between the dimensional structure of GS and GO for the viewers of each separate program and (2) the…

A model of need gratification inspired by the work of K.E. Rosengren suggests a theoretical framework making it possible to identify, measure, and assess the components of the need gratification process with respect to the mass media. Methods having cognitive and behavioral components are designed by individuals to achieve need gratification. Deep…

The role of individual differences is examined by focusing on personality variables and sex differences as they affect the degree of participation allowed subordinates by decision makers. (Author/MLF)

Analyzed psychological functions of eating, drinking, and smoking in relation to behaviors of 530 young adult women. Data supported model of particular behavior being used to meet range of needs rather than particular need being met by range of behaviors. Eating was noted for pleasurable aspects, drinking for convivial aspects, and smoking for…

The traditional theory of motivation that equates motivation with certain incentives is too simplistic. The people and situations involved must be taken into account. Describes a plan with five contingency factors that should be recognized. (Author/MD)