Admission counselors (n=200) completed surveys about employment, title, on-the-job training, travel, and availability and satisfaction with certain responsibilities. Most satisfying admission responsibilities were program organization and implementation, applicant review and decision, and formal presentations. Least satisfying were telemarketing,…

Examines process of college admission and recruitment activities to assure that colleges and universities recruit the best students for their campuses. Describes how to find the most desirable prospect pool for the college and how to recruit students from this pool. Offers suggestions to help assure the best fit for both the student and the…

University associate director of admission shares his theory on a better way to visualize an applicant's qualifications while quickly determining the applicants the university in particular should accept by individualizing the admission rating system. Discusses how to define the ideal applicant, establish an admission philosophy, prioritize rating…

In discussing the current status and role of the admissions counselor, the author maintains that the admissions officer, if he is to function effectively as the college's educational emissary, must have a thorough understanding of the curriculum and must either serve on curriculum committees or have faculty status. He deplores the fact that this…

Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire…

Advice to college admissions officers is provided including recognition of individuals and responding to names, faces, interests, and personalities. Alert, personalized care and feeding will encourage the student's interest and can lead to an application and perhaps enrollment. (MLW)

Presents keynote address from 43rd National Conference of the National Association of College Admission Counselors. Urges educators and counselors to become conscious futurists and to work toward cross-cultural living. Asserts that counseling and admission decisions of counselors have lifelong ramifications for students. (NB)

Presents an address given at the National Conference of the National Association of College Admission Counselors concerning the ongoing process of redefining American education. Offers propositions for affecting change in those undesired trends which are reversible. (ABB)

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

Analyzed the policy statements of various university admission testing programs for accommodation to handicapped test takers. Results indicated that for all tests except the Pharmacy College Admission Test and the Dental Admissions Test requests for nonstandard testing are made at registration. Implications for admissions officers are given. (BL)

Effective procedures of selection, training, and evaluation of admissions personnel are similar to those of any efficiently run business, the primary difference being that students of the institution are served. Finding employees with necessary job skills as well as sensitivity and understanding presents special difficulties for admissions…

The dissemination activities through which college admissions officers heard about Project CHOICE, a three-year project to help colleges improve the information they provided to prospective students, were investigated. The study involved determining how well various dissemination methods (newsletter, journal articles, conference presentations,…

The American Association of Collegiate Registrars and Admissions Officers is richer for the leadership contributions women have made to it. Its already good record of having one woman president per decade since the 1930s can even be bettered, since there are plenty of competent women to continue in the leadership. (MSE)