This article describes an original exercise developed to apply Hofstede's cultural dimensions. The exercise creates simulated subcultures within a multinational organization. Managers are required to function in various subcultures as they work to develop an incentive plan with salespeople. Hofstede's dimensions are reviewed, followed by the…

This volume contains three case studies and additional information documenting and examining Michigan State University's (MSU) Model International Department Experiment (MIDE), a program designed to encourage internationalization efforts in curricula, research, public service, and outreach activities. Chapter 1, "Introduction: The Rationale…

Research was conducted to establish a validated list of competencies for use in curriculum development efforts for apparel and accessories marketing programs. DACUM (Developing a Curriculum) was the occupational analysis procedure used to identify the competencies, job tasks, level of difficulty, and levels of employment for apparel and…

This document on apparel marketing contains both a student's manual and an answer book/teacher's guide. The student's manual contains the following 16 assignments: (1) introduction to fashion and fashion merchandising; (2) current fashion; (3) careers in fashion; (4) buying; (5) retailing; (6) merchandise basics; (7) merchandise--promotion and…

This document contains both a student's manual and a teacher's guide for high school mathematics essential to marketing. The student's manual contains 34 assignments within the following 11 units: (1) arithmetic fundamentals; (2) application of arithmetic fundamentals; (3) cashiering; (4) inventory procedures; (5) invoices; (6) computing employee…

This instructor guide for a unit on promotion in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for a…

This curriculum guide is designed as a resource for marketing education teachers in planning and teaching a course on sales fundamentals for students in grades 10-12 who are interested in a sales career. Internships, simulations, and co-op experiences may be used to expand practical application of the course. The student course objectives are to…

This publication is a resource to help independent schools attract more familites to their institutions and to increase the voluntary support by the larger community surrounding the school. The first chapter attempts to dispel misconceptions, define pertinent marketing terms, and relate their importance to independent schools. The rest of the book…

THE PURPOSE OF THIS GUIDE IS TO ASSIST TEACHERS IN PREPARING HIGH SCHOOL OR POST-SECONDARY STUDENTS FOR EMPLOYMENT IN AGRICULTURAL CHEMICAL SALES AND SERVICE. ONE OF A SERIES OF MODULES FOR AGRICULTURAL SUPPLY OCCUPATIONS, IT WAS DEVELOPED ON THE BASIS OF DATA FROM STATE STUDIES BY A NATIONAL TASK FORCE. APPLICABLE TO TWO LEVELS OF INSTRUCTION,…

The purpose of the experimental curriculum is to give grade 11 and grade 12 students an understanding of the problems and decisions that face every businessman in starting and managing a business. Included in this manual are 15 lesson plans and a major student project. The project attempts to serve as a culminating activity for many of the topics…

The general purpose of the occupational analysis is to provide workable, basic information dealing with the many and varied duties performed in the industrial sales occupation. The document opens with a brief introduction followed by a job description. The bulk of the document is presented in table form. Eight duties are broken down into a number…

The primary objective of this study was to ascertain from retail merchants the amount and type of formal college education desirable for optimum performance of typical mid-management retail positions, such as store manager, department manager, and buyer-merchandiser. The investigation also was concerned with any job stability differences between…

In this speech, the authors contend that the adoption of a marketing approach by the disseminators of educational research and development product might well lead to a more effective way of getting products into use by educators. The marketing concept as defined comprises the planning of a coordinated set of products and programs to serve the…

Discussion of theoretical considerations and practical factors relating to use of library reference service highlights factors involved in desk approachability--need, communication and promotion, physical arrangement of department, positioning (which gives the product a clear image communicating its purpose or use), psychological cost (personal…

Discusses learning activities involving advertising that uses outdoor images. Classifies such advertisements into six types: those directly about the outdoor/outdoor items, classified ads, advertisements using outdoor scenes to sell non-outdoor products, advertisements using animals as logos/trade names, outdoor advertising, and advocacy…