This module contains a teacher's guide, student materials for a seminar on "advertising for the 80's" conducted for small business representatives, a 35mm slide presentation, and an audiocassette. The instructor guide contains an outline of the course, time plan, end-of-course critique, a script for the slide-tape presentation (with content on the…

This module on owning and operating an apparel store is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided…

This guide was developed to provide specific, practical advice to teachers who are involved in operating a school store as an adjunct to the marketing/distributive education curriculum. The handbook format integrates school store operations with classroom learning activities and the Michigan Marketing and Distributive Education Core Curriculum.…

UNIQUE FEATURES AND FLOOR PLANS OF FUNCTIONALLY DESIGNED CORPORATE TRAINING CENTERS ARE DESICRIBED. THE TRAVELERS EDUCATION CENTER HAS SIMPLY DESIGNED ROOMS AND FEW AUDIOVISUAL AIDS (AV). BUTLER MANUFACTURING HAS ITS STUDY CENTER IN A WING OF A MOTEL WHICH IS CONVENIENT TO THE GENERAL OFFICES AND DOWNTOWN AREA. SINCE COMPANY PERSONNEL USE THE…

Several intermediate performance objectives and corresponding criterion measures are listed for each of 24 terminal objectives for a basic secondary level service station attendant course. The materials were developed for a two-semester course (2 and 3 hours daily). The specialized classroom and shop experiences are designed to enable the student…

This workbook is designed to provide the student apprentice in the auto parts trade with up-to-date knowledge and technical skills. The subject matter is organized into six units: (1) scope or background material, and employment opportunities in the field; (2) areas of responsibility, including shipping and filling orders, receiving, stock…

This curriculum guide in marketing and distribution has been designed for children in grades K-6. It is presented much like a cookbook from which recipes (activities) may be extracted and experimented with depending on the tastes (needs) of the children. It is suggested that objectives be reinforced through teacher-developed activities or through…

These hearings before the Senate Select Committee on Nutrition and Human Needs began with an opening statement by Senator Humphrey. Dr. R. Goldberg, panel cochairman, then presented the "Report and recommendation of the Panel on Nutrition and Food Availability." Testimony was heard from a number of experts and representatives of such organizations…

These hearings on nutrition and food availability are comprised of the testimony of a number of experts and representatives of such organizations as the State of Washington Food and Nutrition Council; National Livestock and Meat Board; Bakery and Confectionery Workers' Union of America; Self Help and Rural Economic Support Inc.; North American…

The training course has been prepared for personnel of the Navy and Navy Reserve studying for advancement to the rates of Ship's Serviceman third or second class. The Ship's Serviceman 3 specializes as a clerk, barber, cobbler, tailor, or laundryman. Ship's Serviceman 2 exercises administrative and management control over resale and service…

Focused on the agri-business manager, the objective of this study was to identify and classify the activities, competencies and characteristics of a selected group of such managers with a view toward the development of suitable training curricula. Three questionnaires were developed and applied to the manager himself, his superior, and a randomly…

Many factors must be considered when a company decides to market its product in another country. It must research the targeted country to determine if there is a demand for the product, decide on product modifications needed to match the new market, and develop a plan to market and distribute the product in this new business environment. In this…

The content of a series of seminars on prescription drug promotion seminars that have been conducted for medical students and other health professionals is outlined. Focus is on dramatizing media-practitioner interaction and conflicts of interest. Also reported are results of a pretest that surveys student attitudes toward such ethical…

Describes one library's development of a CD-ROM lending collection. Topics include survey results, policies, procedures, troubleshooting, and promotion. A sidebar contains a brief bibliography of journals which review CD-ROMs and publishers who provide CD samplers. (AEF)

Examines gender role orientations of characters in prime time television advertisements through the Bem Sex-Role Inventory (BSRI) completed by 426 college students (43.2% females). Results confirm the appropriateness of the scale for self- and person-perception ratings. Uses of the BSRI in gender role research are discussed. (SLD)