The study assembled up-to-date facts by questionnaire about major types of tasks actually performed by merchandising employees working in department, variety, and general merchandise stores in King and Pierce Counties, Washington. This population closely matched the national percentages, and responses of 609 employees provided data for the study.…

This report of a 2-week workshop contains four papers presented by their authors, eight business presentations, and 1 group and 24 individual projects developed by the workshop participants. The papers pertain to project evaluation, project information, project training and distributive programs. The business presentations relate to new products,…

The decision-making game is built on a model which adheres to the economic principles of supply and demand. Game participants are faced with the task of generating profit in a simulated competitive situation. The game provides the opportunity for participants to gain a greater understanding of: (1) the relationship between income and costs and…

In order to fulfill its mandate from Congress to make government publications available to the American public, the Government Printing Office offers a specialized service to college stores. Three major automation efforts, the Sales Operating Information Systems, enable the agency to be responsive to college store requests. (JMD)

To attract suburban, nonstudent customers, the Yale Cooperative Corporation held a Heirloom Discovery Day. Co-op books and materials were sold to customers who came with antique items to be appraised. Donations from the profits were made to the New Haven Symphony and the University Collection of Musical Instruments. (JMD)

Low-income consumers badly need special purchasing skills, due to merchandising practices and greater markups for durable goods in low-income communities. The author discusses some of the ways in which these people are victimized, with implications for consumer education. (MF)

Opportunities exist to influence participation rates in favor of selling. The first step is to communicate the facts about modern sales careers-the challenges, satisfactions, and rewards-to the universities, colleges, and schools responsible for developing marketing people as well as to the general public. (Author)

Recounts the experiences of a bookseller in dealing with children's books, including what strategies increase sales, how mothers and fathers choose children's books differently, and giving book talks at parents' nights at preschool schools. (NKA)

This report is an independent assessment of the Provincially Initiated Curriculum (PIC) and Locally Initiated Curriculum (LIC) for British Columbia's Centre for Curriculum, Transfer and Technology (C2T2), which manages both PIC and LIC projects. The report makes four recommendations for C2T2's consideration: (1) a renewed emphasis on communication…

Winners of the Pick/Promote/Profit competition for college bookstore managers that selects outstanding merchandising techniques. (PG)

Traces the evolution of Engineering Information, Inc. (Ei), from beginnings in 1884 to present transition from role of traditional publisher of print-based bibliographic abstracts and indexes to provider of computer-based information products and services. Ei's concept of future as one-stop engineering information supermarket is defined. Ten…

Proposes that libraries employ modern booksellers' merchandising techniques to improve circulation of library materials. Using displays in various ways, the methods and reasons for weeding out books, replacing worn book jackets, and selecting new books are discussed. Suggestions for learning how to market and 11 references are provided. (RBF)

Outlines the six steps in a simple opinion survey technique for gathering information about those students who usually purchase the school yearbook. (RL)

Lack of space became a problem when the university bookstore moved into its new quarters; more space was needed to meet the demand for clothing and secretarial supplies. A student record store was purchased and electronic gear including stereos, tape recorders, electronic calculators, etc., were added to the inventory. (MLW)

The Regional College Store Associations have been developing Master Textbook Lists, a program that compiles, at a central location, a master list of titles used at each store's school. Two benefits are: (1) needed books can be rushed from one store to another, and (2) reductions occur in inventory of nonreturnable books. (MLW)