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Ohio State Univ., Columbus. Center for Vocational and Technical Education. – 1965
ONE OF A SERIES DESIGNED FOR POSTSECONDARY-LEVEL PREPARATION OF MECHANICS, MECHANIC'S HELPERS, SERVICE SUPERVISORS, AND PARTS MEN, THIS COURSE UNIT AIMS TO HELP TEACHERS DEVELOP STUDENT KNOWLEDGE OF PARTS DEPARTMENT OPERATING PROCEDURES AND ABILITY TO FUNCTION AS A PARTS SERVICEMAN. IT WAS DEVELOPED BY A NATIONAL TASK FORCE ON THE BASIS OF…
Descriptors: Agricultural Education, Agricultural Machinery, Agricultural Machinery Occupations, Bibliographies
Antony, Arthur; Graziano, Eugene – 1980
This report describes a survey conducted by the University of California at Santa Barbara (UCSB) in which a questionnaire was sent to 101 research libraries in order to determine what their policies and practices were with respect to the promotion of user-access to online computerized bibliographic database services. Sixty usable responses were…
Descriptors: Academic Libraries, Advertising, Bibliographies, Higher Education
Planchon, John M. – 1980
The possibility that the benefits sought by radio listeners could be used to further define demographically homogeneous audiences for marketing purposes was investigated by surveying a segment of college undergraduate listeners. Twenty-five interviews were conducted to determine where, why, what time of day, and to what station an individual…
Descriptors: Adults, Advertising, Attitudes, Audiences
Vaughan, Ellen C. – 1978
An instructor's manual and student activity guide on display are provided in this set of prevocational education materials which focuses on the vocational area of distributive education. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home economics,…
Descriptors: Behavioral Objectives, Distributive Education, Instructional Materials, Learning Activities
Tennant, Frank A. – 1977
The licensing of public relations practitioners by government has long been controversial. A survey was conducted of members of the public relations division of the Association for Education in Journalism under the auspices of the division's committee on professional freedom and responsibility. One-hundred and sixty-one questionnaires were mailed…
Descriptors: Behavior Standards, Codes of Ethics, Credibility, Higher Education
Moore, Roy L.; Moschis, George P. – 1978
Four hundred eight female users of cosmetics in Madison, Wisconsin, responded to questionnaires which sought to discover correlations among the goal of the purchaser and the type and source of information sought in the buying decision. Two goals were identified: rational (cost, functional benefits of product, or possible undesirable consequences…
Descriptors: Advertising, Consumer Economics, Consumer Education, Females
Goschen, Todd; Warcup, Dennis – 1974
The final report evaluates the activities of the first nine weeks of a project designed to develop a curriculum guide for a school-model store at a North Dakota high school. The program combines the favorable aspects of both the school store and the model store, providing "live" experiences as well as simulated ones. The Distributive…
Descriptors: Administrator Education, Curriculum Development, Distributive Education, Learning Laboratories
Lain, Laurence B. – 1975
The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches,…
Descriptors: Advertising, Commercial Art, Higher Education, Journalism
Basseri, Jamshid – 1970
Cooperative education depends on employers and educators working together to form a superior total educational curriculum for the student. It is believed that mid-management training, a first-level supervisory position, can be given to the community college. It is also believed that learning takes place because of what the student can be led to…
Descriptors: Administrator Education, Cooperative Education, Doctoral Dissertations, Labor Force Development
Cosentino, Linda – 1973
This curriculum guide serves pupils who are planning to be salesmen, as well as those who are interested from a consumer's point of view. The document includes a study of the general principles and techniques of selling, consideration of selling as a career, class discussion, oral and written reports, and sales talks. The course includes a list of…
Descriptors: Behavioral Objectives, Business Education, Consumer Education, Course Content
Raia, Frank A. – 1974
This introductory, secondary level course in advertising design provides a vocational orientation to art education. The concern of the course is the eventual use of commercial art--to persuade consumers to buy goods and services. Objectives of the course include competencies in the technical aspects of commercial art and an awareness of consumer…
Descriptors: Advertising, Art Activities, Art Education, Artists
Campbell, Broy S. – 1972
The purpose of this project was to present a guide for students to follow in compiling product information and presenting it in the written form of a Merchandise Information Manual. A thirteen-page introduction includes such information as purposes, planning the manual, choosing the topic, rules and specifications, arrangement, footnote and…
Descriptors: Business Education, Distributive Education, Guides, Marketing

Social Science Education Consortium, Inc., Boulder, CO. – 1973
In this final working paper of the National Seminar on the Diffusion of New Instructional Materials and Practices conference participants make some general observations about the whole process of diffusion that would be useful to others who are developers or users and who participate in dissemination and implementation activities. Consideration is…
Descriptors: Adoption (Ideas), Conference Reports, Curriculum Development, Diffusion
Sweeney, William O. – 1972
The author defines populations communications as all information, education, and other activities which can produce changes in attitudes and behavior towards contraception, family planning, and population growth. He discusses in this paper the effort made in 27 nations to utilize commercial, profit-making goods and services for the purpose of…
Descriptors: Communication (Thought Transfer), Contraception, Family Planning, Information Dissemination
ERTEL, KENNETH A. – 1966
BY QUESTIONNAIRE, FACTS WERE OBTAINED REGARDING 12 CATEGORIES OF MERCHANDISING PERFORMED BY 609 SUPERVISORY AND NONSUPERVISORY PERSONNEL OF 33 DEPARTMENT, LIMITED-PRICE VARIETY, AND GENERAL MERCHANDISING STORES. THIS SAMPLE WAS SELECTED FROM A POPULATION OF 13,643 MERCHANDISING EMPLOYEES, WORKING IN A TOTAL OF 234 FIRMS, IN KING AND PIERCE…
Descriptors: Careers, Distributive Education, Employment Opportunities, Employment Patterns