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Jiejie Lyu; Deborah Shepherd; Kerry Lee – Studies in Higher Education, 2024
Drawing on a general distinction underlying theoretical and practical-focused pedagogies, this study examines the nexus among entrepreneurship pedagogy, entrepreneurial intention, and opportunity discovery and exploitation of an entrepreneurial process. Data was obtained from nascent student entrepreneurs (n = 462) enrolled in Chinese universities…
Descriptors: Foreign Countries, Entrepreneurship, Business Administration Education, Undergraduate Students
Benjamin B. Boozer Jr.; Falynn Turley; Amy A. Simon – Research in Higher Education Journal, 2024
Individual decision-making is often expressed through some combination of return or benefit within a context of risk assessment and assumption. Risk is generally defined as variability or chance of loss. Individuals are typically risk averse, where they require a greater benefit for each unit of risk in a decision. Students apply risk assessment…
Descriptors: Undergraduate Students, Business Administration Education, Decision Making, Risk Assessment
Shaoling Zhang; Lisa L. Scribner – Journal of Marketing Education, 2024
The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…
Descriptors: Case Studies, Experiential Learning, Business Administration Education, Simulation
Tulay Ilhan-Nas; Aysegul Saglam; Tarhan Okan; Iskender Peker – SAGE Open, 2024
Industry 4.0, whose effects have been more and more noticeable in recent years, and the digital change it brings call for a new educational model that aligns university instructional processes and curricula with the demands of business. This approach, known as University 4.0, intends to promote more technology-based applications, the power of…
Descriptors: Universities, Business Schools, Business Administration Education, Foreign Countries
Ganefri; Waras Kamdi; Muhammad Makky; Hendra Hidayat; Yuni Rahmawati – Journal of Social Studies Education Research, 2024
The objective of this study is to determine the impact of entrepreneurship and digital literacy on the inclination of college students to initiate their own business ventures. Furthermore, the study aims to examine the role of business attitude and self-efficacy as mediators and moderators. The data utilized in this investigation was sourced from…
Descriptors: Entrepreneurship, Digital Literacy, College Students, Business Administration Education
Shengming Zhang – ProQuest LLC, 2024
In the contemporary era, the landscape of innovation and entrepreneurship is dynamically evolving, fueled by a substantial surge in venture capital investments and the rapid expansion of the global startup ecosystem. This burgeoning growth not only highlights the vibrant nature of modern economies but also brings to the forefront the critical…
Descriptors: Role Theory, Learning Modalities, Entrepreneurship, Business Administration Education
The Business of Diversity: Validating the Hidden Narratives of Black Women Earning a Business Degree
Margaret Bailey – ProQuest LLC, 2024
This study explores the intricate narratives and experiences of Black women navigating the landscape of post-secondary business education. Drawing from Black feminist theory, this research aims to shed light on the nuanced challenges and triumphs faced by Black women within the confines of business education. Employing qualitative methods,…
Descriptors: Females, Postsecondary Education, Business Administration Education, Student Attitudes
Jamey A. Darnell; Shalini Gopalkrishnan – Discover Education, 2024
The use of Artificial Intelligence (AI) software has recently increased exponentially. Generative AI capabilities have moved from fiction to fact. This technology is changing the way we engage in Entrepreneurship, research it, and teach it. The significant impact on Entrepreneurship teaching is the focus of this paper. Any instructor, regardless…
Descriptors: Artificial Intelligence, Entrepreneurship, Technology Uses in Education, Technology Integration
Nina Rossouw – Journal of Student Affairs in Africa, 2024
The transition into higher education is a challenging process for many students. Students are often underprepared academically (amongst other aspects). This under-preparedness influences students' subsequent academic performance, and ultimately, overall student success. Research has shown that successful student transition into higher education…
Descriptors: Foreign Countries, College Freshmen, College Bound Students, Transitional Programs
Khairuddin E. Tambunan; Ali Fikri Hasibuan; Rangga Restu Prayogo; Faisal Rahman Dongoran; Dedy Husrizal Syah; Gaffar Hafiz Sagala – Journal of Education and Learning (EduLearn), 2024
Intrapreneurship skill has considered as the alternative learning outcomes of entrepreneurship education. However, entrepreneurship teachers need a complex learning program to develop intrapreneurship among business students. At the same time, The Ministry of Education and Culture of The Republic of Indonesia recommends university teachers…
Descriptors: Entrepreneurship, Business Administration Education, Case Method (Teaching Technique), Foreign Countries
Caitlin Ferreira; Jeandri Robertson; Leyland Pitt; Sarah Lord Ferguson – Marketing Education Review, 2024
The importance of play is well established in early childhood development; however the importance of play appears to diminish in more advanced levels of education. Despite this, the demand for experiential, engaging learning experiences that seek to differentiate graduate-level programs in a fiercely competitive market continues to increase. This…
Descriptors: Graduate Students, Play, Business Administration Education, Marketing
Jana Pavelková; Jana Turcínková; Jakub Šácha – Journal on Efficiency and Responsibility in Education and Science, 2024
Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about…
Descriptors: Foreign Countries, College Students, Business Schools, Business Administration Education
Mazhar Ali; Huma Amir; Masood Ahmed – Journal of Marketing for Higher Education, 2024
While majority of earlier studies have examined service quality, student satisfaction, and university image as determinants of student loyalty, university switching costs have largely been ignored. This study includes university switching costs with perceived service quality (perceived academic quality, perceived administrative quality, and…
Descriptors: Foreign Countries, Undergraduate Students, Business Administration Education, Student Satisfaction
David R. Peterson; Marshall W. Pattie – Creativity Research Journal, 2024
The Dual Pathway to Creativity Model theorizes that creative performance arises from cognitive flexibility, persistence, or a combination of the two. Existing research has only examined these pathways independently, limiting our understanding of the model and of how people generate ideas. We extend the DPCM model by predicting that creative output…
Descriptors: Creative Thinking, Concept Formation, Models, Persistence
Owenvbiugie1, Robinson Osarumwense; Ekhaise, Roseline Efosa – Journal of Education and Learning (EduLearn), 2020
The study assessed human resource management strategies for enhancing employees' motivation in Edo State. The study was guided by four research questions with a population of 182 business educators in universities in Edo and Delta States. The study employed descriptive survey. Three experts validated the questionnaire with a reliability of. 0.71…
Descriptors: Foreign Countries, Human Resources, Personnel Management, Motivation Techniques