Managed texts are written and designed by a team of writers and researchers under the direction and control of a publishing house. How these books got started, what needs they meet, their advantages and disadvantages, and the consequences they are having on college text publishing are addressed. (JMD)

Describes a marketplace simulation game to help students understand the role of competition and the rationale behind buying and selling food and restaurant services. Cutouts (given in the article) are used to simulate elements in the game. Emphasis is on making decisions in business operation and consumer purchases. (MF)

Twelve training experts discuss their views on the efficacy of sales training in relation to organizational budget and sales success. (WL)

Assesses the magnitude and incidence of experimentally determined deceptive advertising decisions in supermarket advertisements. Shows that many reduced-priced items are displayed less prominently, lessening a consumer's ability to show economically. (RL)

The Illinois Institute of Technology, in cooperation with the University of Illinois at Chicago Circle, sponsored its second annual Product Fair in which engineering students could examine products provided by numerous vendors. Students could increase their consumer knowledge of a wide variety of supplies offered by college bookstores. (LBH)

Renovations providing an 86 percent increase in space as well as expansion of merchandise offered have increased overall sales at the Dartmouth bookstore by 29 percent in the first nine months of operation. Details on all facets of the modifications are reported. (LBH)

Describes the Xerox International Center for Training and Management Development in terms of the physical facilities, sales training, service training, and Xerox instructors. (TA)

Successful school food service programs require cooperation between employees and students and between the director and individual managers. Student participation can be increased by the use of marketing techniques and listening to students' requests. (MLF)

Outlines guidelines for the sale of a child care center/business, and details the selling of the Palo Alto Preschools, a privately owned child care chain. (HOD)

Data processing methods applicable to the small college bookstore are reviewed, including a proposal for creating more meaningful reports. When used properly, the reports yield much information that the manager can use to decrease operating expenses and increase sales. (LBH)

Cooperative Education is a teaching method which uses real life work experiences to teach and/or reinforce competencies from the Marketing Content Standards. Direct connections are made between classroom instruction and workplace activities. The activities in this manual can be used to reinforce and contextualize content taught in the classroom…

A survey was given to 866 students in the Westfield Public School (New Jersey) to ascertain whether or not elementary age children were strongly influenced by Corporate America in their reading selections. Respondents were in either second, third, or fourth grade. The children were asked three questions about their favorite character and favorite…

This report analyzes commercializing trends in America's schools and classrooms, using data from database searches in seven categories of schoolhouse commercialism in the period 1990-97. The number of citations relating to commercializing activities can provide only a rough approximation of the scope and development of the phenomenon. The number…

There is no problem in book buying during peak periods at the Fredonia Store at the State University of New York; the manager uses a temporary spacious room set aside for book "rushes" during registration periods. (PG)

Presents the Tulane University Bookstore Manual of Operations that covers all phases of the bookstore operations with faculty, students, and administrators. (Author)