Defines the services a publisher or distributor may offer a college store in paperback operations (assistance with orders, inventories, returns, displays and promotional material). (PG)

Describes the opening and functioning of the new bookstore of the Seattle Pacific College. (PG)

This curriculum bulletin provides a curriculum for a one-year course in fashion merchandising, offered in the third year of the marketing education sequence. It is designed to give students majoring in marketing a survey of basic information about the field of fashion merchandising. Students are offered the opportunity to become familiar with a…

This text provides material for the individualized instruction of students training in the area of sporting goods retailing and merchandising or some closely related area. It consists of nine assignments dealing with fishing equipment and 13 assignments devoted to hunting equipment. Covered in the individual assignments are the following topics:…

The "Rainbow Shoppe", a two-hour distributive education preparatory project laboratory, is unique in its approach to simulating the real world of business because it uses computers to chart its sales, purchases, profits, and inventory. (Author)

Although much has been done at the federal level to control deceptive advertising practices, many states have no criminal laws designed to regulate advertising, and several states recently repealed such laws. This paper examines states' efforts to balance the advertiser's freedom of speech with the consumer's need for information about products by…

One approach to teaching a college-level retail advertising course emphasizes the use of newspapers and shopping guides. The course objectives are (1) to acquaint students with practices and problems of retailing, with particular emphasis on promotion and advertising; (2) to acquaint them with ways local advertising media meet promotional and…

A public once trusting of business and business values has turned skeptical and hostile, resulting in legislation designed to make business responsible for making more than a profit while delivering an increasing standard of living that poses no threats to life. Traditional institutional advertising became irrelevant as the positive public…

This study was designed to determine if the conclusion of Ruff and Orlich that textbook salesperson were the primary source of information about elementary social studies for Washington elementary principals would be substantiated through replication. In addition, the investigation sought information on several pertinent variables not available in…

This self-instructional study guide is part of the materials for a college-level programmed course entitled "Marketing and Society." The study guide is intended for use by students in conjunction with a related textbook, a workbook, a review guide, and a series of instructional tape casettes. The study guide contains a brief introductory section…

Commercial television's global development into a multibillion dollar business is explored in this "Notebook." The first half consists of a transcript of a symposium on "Selling the World," with representatives of governments, universities, and the three major networks' foreign subsidiaries. The international activity of the…

This bibliography presents approximately 170 citations of instructional materials pertaining to distributive education areas such as retailing, job analysis, and curriculum development. The entries were compiled from "Abstracts of Instuctional Materials" (AIM) Fall 1967, to Fall 1969. AIM is the quarterly publication which announces the…

This is a collection of multi-media packets for each of the following business subjects: (1) Introduction to Business; (2) Principles of Marketing; (3) Principles of Advertising; (4) Principles of Retailing/Merchandising; and (5) Principles of Salesmanship. Each packet includes information regarding: (1) most relevant textbooks; (2) Suggested…

The problem of increasing costs in acquiring sales can be met by training salespeople to become more effective and productive. An accountability system for salespeople and sales managers is presented based on the return on investment management formula, a combination which considers responsibilities, objectives, and indicators. (EC)