Publication Date
In 2025 | 0 |
Since 2024 | 6 |
Since 2021 (last 5 years) | 13 |
Since 2016 (last 10 years) | 26 |
Since 2006 (last 20 years) | 120 |
Descriptor
Source
Author
Egan, B. | 9 |
Preston, T. | 5 |
Molnar, Alex | 4 |
Ashmore, M. Catherine | 3 |
Ball, Harold E. | 3 |
Collins, Cindy | 3 |
Cooper, Gloria S., Ed. | 3 |
Elliott, Ronald T. | 3 |
Hale, Robert D. | 3 |
Lee, Donghun | 3 |
Magisos, Joel H., Ed. | 3 |
More ▼ |
Publication Type
Education Level
Audience
Practitioners | 121 |
Teachers | 91 |
Students | 16 |
Administrators | 13 |
Policymakers | 5 |
Community | 4 |
Media Staff | 4 |
Parents | 3 |
Support Staff | 3 |
Location
Canada | 8 |
South Carolina | 7 |
Texas | 7 |
United Kingdom | 7 |
Illinois | 6 |
Ohio | 6 |
Mississippi | 5 |
California | 4 |
North Carolina | 4 |
United States | 4 |
Australia | 3 |
More ▼ |
Laws, Policies, & Programs
First Amendment | 4 |
Elementary and Secondary… | 1 |
Job Training Partnership Act… | 1 |
Assessments and Surveys
General Aptitude Test Battery | 3 |
Bem Sex Role Inventory | 1 |
What Works Clearinghouse Rating
Elliott, Ronald T. – 1988
This guide presents a competency-based curriculum for a high school course in marketing. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with any…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
Manitoba Dept. of Education, Winnipeg. – 1982
This teaching guide contains guidelines for conducting five secondary-level marketing cluster courses--Retailing 102, Promotions 202, Relations in Business 202, Management 302, and Marketing Practicum 302. Covered first are goals and objectives, teachers' notes and suggested activities, lists of suggested materials, and guidelines for correlating…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Business Communication
Rassen, Rachel L. – 1981
This is the seventh in a set of 36 teacher guides to the Entrepreneurship Training Modules and accompanies CE 031 042. Its purpose is to give students some idea of what it is like to own and operate an apparel store. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Wray, Ralph D.; Hayden, Margaret B. – 1976
This curriculum guide contains three sections: introduction, curriculum material, and an annotated bibliography. Introductory information provides an overview of the clothing/apparel and accessories merchandising area, aptitudes needed, and career opportunities; discusses potential career ladders, which are divided into entry level, middle…
Descriptors: Administration, Behavioral Objectives, Business Education, Career Ladders
Campbell, Sally R. – 1979
To help students understand consumer concepts, the guide suggests ways of using general merchandise catalogs and other community resources in the classroom. Specifically, the guide aims toward raising living standards by making consumer education part of daily life and preparing young people for economic choices. The document is presented in six…
Descriptors: Catalogs, Class Activities, Community Resources, Concept Formation
Wood, Charles M.; Suter, Tracy A. – Journal of Marketing Education, 2004
This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…
Descriptors: Business Administration Education, Marketing, Supplementary Education, Computer Assisted Instruction
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on customer credit in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding…
Descriptors: Administrators, Behavioral Objectives, Business Administration, Business Education
Boatright, Joyce; Crowley, Jacquelin – 1983
The Sales, Marketing, and Management Division of the Houston Community College System (HCCS) established a task force to identify needs among Houston companies for training/retraining seminars and to determine the role which HCCS should fill in meeting those needs. The task force proposed a marketing study which would meet the following objectives…
Descriptors: Adult Education, Business, College Role, Community Colleges
Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst. – 1987
This curriculum guide is intended to provide a common core of competencies from which to design an effective secondary marketing education program. Introductory materials include a definition of marketing education, objectives, outline of instructional content, and questions and answers regarding the curriculum guide. These practical materials are…
Descriptors: Behavioral Objectives, Communication Skills, Competence, Course Descriptions
South Carolina State Dept. of Education, Columbia. Office of Vocational Education. – 1985
This package consists of 34 transparency masters outlining the nature and scope of marketing and distributive education. Included in the set are transparency masters addressing the following themes: the interconnectedness of education, labor, and work; objectives of marketing and distributive education at both the secondary and postsecondary…
Descriptors: Admission Criteria, Business Education, Business Skills, Distributive Education
Preston, T.; Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers the basic elements of retail salesmanship, plus simulation and practice in making sales demonstrations. The course is comprised of two units: (1) Steps of the Sale and (2) Suggestion Selling. Each unit begins with a Unit Learning Experience Guide that…
Descriptors: Adult Education, Business Education, Disadvantaged, Distributive Education
Cosgrove, Glenna; Moore, Harold W. – 1978
Designed to be integrated into a competency-based distributive education program, these competitive DECA (Distributive Education Clubs of America) events were developed, utilized, and evaluated by distributive education and cooperative education coordinators in Arkansas. These events are organized under the following occupational categories: food…
Descriptors: Administration, Communications, Competency Based Education, Competition
Illinois State Univ., Normal. Dept. of Business Education. – 1979
This publication is a curriculum guide designed to assist local educators in planning and implementing instructional programs for Office of Education Code 04.01, Advertising Services, a subcluster within the marketing and distribution cluster. The curricular guide is divided into two major sections. The first section contains information for the…
Descriptors: Administration, Behavioral Objectives, Communication (Thought Transfer), Competency Based Education
Fairfax County Schools, VA. – 1974
The first section of the distributive education curriculum guide for grades 7-12 provides brief introductory statements concerning program and course descriptions and the role of Distributive Education Clubs of America (DECA) and business community advisory committees in the distributive education curriculum. Section 2 provides detailed…
Descriptors: Career Education, Cooperative Education, Course Content, Curriculum Guides
Martin, Charles H.; Cyrus, Cinda L. – 1972
This revised manual for individualized instruction of distributive education trainees at the high school or junior college level in basic advertising and sales promotion activities includes 15 self-study assignments, teaching suggestions, and a bibliography. Together with a separate answer key, each assignment provides student questions and…
Descriptors: Adult Vocational Education, Advertising, Answer Keys, Assignments