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Preston, T.; Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers the steps to be followed in planning, constructing, and evaluating the effectiveness of merchandise displays. The course is comprised of one unit, General Merchandise Displays. The unit begins with a Unit Learning Experience Guide that gives directions…
Descriptors: Adult Education, Business Education, Disadvantaged, Display Aids
Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers the planning and writing of advertisements and organizing sales promotion and public relation activities in wholesale and retail businesses. The course is comprised of two units: (1) Advertising Fundamentals and (2) Promotion. Each unit begins with a Unit…
Descriptors: Adult Education, Advertising, Business Education, Disadvantaged
Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers buying merchandise for resale, selecting vendors, bargaining for prices, and purchasing supplies for commercial food and beverage service establishments. The course is comprised of two units: (1) Merchandise Buying and (2) Food and Beverage Purchasing.…
Descriptors: Adult Education, Business Education, Disadvantaged, Distributive Education
Christ, Christos G.; Deluzin, James B. – 1975
The general purpose of the occupational analysis is to provide workable, basic information dealing with the many and varied duties performed in the auto parts counterperson occupation. The occupational analysis will apply also to the auto parts jobber, as well as the auto dealer, parts retailer, warehouse distributor, and specialist. The document…
Descriptors: Auto Parts Clerks, Communication Skills, Job Analysis, Knowledge Level
Bohac, Robert D.; Vernon, Robert C. – 1975
The general purpose of the occupational analysis is to provide workable, basic information dealing with the many and varied duties performed in the auto sales occupation. The analysis follows the salesperson through the essential everyday performance of the tasks in the occupation. The duties involve the process of obtaining the prospects and…
Descriptors: Communication Skills, Job Analysis, Knowledge Level, Merchandising
Social Science Education Consortium, Inc., Boulder, CO. – 1973
In this document conference participants consider characteristics of the communications network for diffusion of new instructional materials and practices. Responses to these questions are presented: What are the communication mechanisms within the diffusion system that encourage or discourage the diffusion of innovation? What role do journal…
Descriptors: Adoption (Ideas), Communication Problems, Communication (Thought Transfer), Conference Reports

Bollendorf, Marsha; And Others – School Counselor, 1990
Outlines the practical marketing strategies used to implement Project Career REACH, a career development program for high school freshmen. Marketing basics for guidance programs are discussed, including mission analysis, market analysis, resource analysis, strategic planning, and evaluation. (TE)
Descriptors: Career Development, Career Guidance, Guidance Programs, High School Freshmen
Luter, Robert R. – 1992
This student's manual that features content needed to do tasks related to visual merchandising is intended for students in co-op training stations and entry-level, master employee, and supervisory-level employees. It contains 13 assignments. Each assignment has questions covering specific information and also features activities in which students…
Descriptors: Behavioral Objectives, Cooperative Education, Display Aids, Distributive Education
Georgia Univ., Athens. Dept. of Vocational Education. – 1990
This guide contains 45 program standards for the environmental horticulture program conducted in technical institutes in Georgia. The standards are divided into 12 categories: foundations (philosophy, purpose, goals, program objectives, availability, evaluation); admissions (admission requirements, provisional admission requirements, recruitment,…
Descriptors: Competency Based Education, Course Content, Landscaping, Merchandising
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on selling in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding the…
Descriptors: Administrators, Advertising, Behavioral Objectives, Business Administration
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on promotion in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 3 of learning--starting and managing…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Business Education
Kentucky State Dept. of Education, Frankfort. Office of Resource Management. – 1983
Compiled as a workshop handbook, this guide presents information to help food service program administrators comply with federal regulations and evaluate and upgrade their operations. Part I discusses requirements of the National School Lunch Program, focusing on the "offer versus serve" method of service enacted in 1976 to reduce waste.…
Descriptors: Compliance (Legal), Costs, Elementary Secondary Education, Food Service
Williams, Edwina – 1989
This competency-based module uses the Ocean County (New Jersey) Vocational-Technical Schools curriculum-infused model for infusing basic skills instruction into vocational education. The model demonstrates the relationship of vocational skills to communication, mathematics, and science. The document begins with a philosophy statement; preface; a…
Descriptors: Academic Education, Basic Skills, Business Education, Clothing
Kores, Nancy; Watson, Kathy – 1986
This curriculum guide is designed to ensure student attainment of basic home economics content knowledges and skills that will provide a strong foundation for employment in the fashion industry. Competency/skill and task lists are followed by employability skills charts for the occupations of fashion coordinator and fabric coordinator; the charts…
Descriptors: Advertising, Behavioral Objectives, Clothing, Clothing Design
Alaska State Dept. of Education, Juneau. Div. of Adult and Vocational Education. – 1986
This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the…
Descriptors: Advertising, Business Communication, Competence, Competency Based Education