Intended as a first-year curriculum for apprentice meat cutters, this text focuses on retail meat cutting. Topics covered in the 24 chapters are background and purpose of apprenticeship, job preparation, general layout of the meat department, operational procedures, beef structure and evaluation, retail cuts and cooking methods, beef forequarter:…

Few individuals think of the theatrically exhibited motion picture as supported by advertising like other major forms of mass communications. Cinema screen advertising can be defined as the presentation of individual advertising messages on movie theatre screens in a distinct and discrete fashion. Screenvision ads run prior to the start of each…

Prompted by the fact that personal sales is an area of human communication that has received little attention from communication scholars, this paper integrates previous sales research relevant to communication inquiry into a foundation for future research. The first section of the paper discusses the importance of personal sales, while the second…

In recent years, many nonprofit organizations have begun to use marketing principles, partly because of the more competitive environment. This guide to marketing such an organization consists of four sections. Section 1, "Understanding Marketing," includes "Your Part in the Marketing Process" and "What is Marketing? Why Should You Do It?" Section…

Designed as an aid for those interested in starting a business and for experienced business owners who have never prepared a written marketing plan, this workbook offers fundamental concepts about marketing planning, provides tools to effectively assess a marketing situation, and presents step-by-step assistance in developing a marketing plan.…

Buyers, their assistants, and merchandise managers work behind the scenes to keep stores stocked with products the buying public will like. In discussing career opportunities for buyers and merchandise managers, the article deals with training programs, employment opportunities, earning potentiial, and working conditions. (MW)

Discusses the importance of sound communication between the bookstore manager on campus and the various deans, and department chairmen and faculty. (PG)

This paper provides an overview of the literature about Walt Disney and his many diverse enterprises. In order to show how the processes of production shape and affect the final content and form of items of popular culture, the paper first discusses some of the many technological advances achieved by the Disney studio. Disney's groundbreaking use…

The concept of "frame of reference" offers a perspective from which to examine the many factors which affect advertising response. The advertiser is interested in affecting two types of overt behavior. First, the individual is induced to select a particular stimulus (the advertisement) from competing stimuli (such as other people, noise,…

Questions are discussed concerning the problem of evaluating an educational product for its potential marketing success. A strategy is proposed for identifying various levels of evaluation for a product, and for selecting the evaluation level that will be accepted as yielding sufficient evidence for the desirability of marketing the product. (MS)

The manager of the South Georgia College Bookstore describes several autograph parties used as a sales promotion technique. The planning process, including initial contacts with the guest authors, are discussed, and the schedules and events of the authors' visits are reviewed. (JMD)

Guidelines are offered for bookstore managers with a minimal background in accounting or finance. Two journals need to be maintained--a "Sales Journal" and a modified "Cash Disbursements Journal"--to record daily sales and summaries of the number and value of invoices and credits passed for payment or deduction by department. (LBH)

Two full-time university bookstores, with three satellites helping during rush period, serve the Howard students and faculty. Solutions to problems of space, acquiring used books, and communications with faculty members are discussed, and the successful retailing of black studies books is described. (LBH)

Concludes that native English-speaking recipients of a direct-response sales letter prepared by an Indian manufacturer will not be persuaded by discourse that does not conform to expected norms of understanding. Use of a common language does not assure success in cross-cultural marketing objectives. (Author/CB)

Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)