Over-the-transom'' proposals for college textbooks continue to flood editors' desks, but very few are properly prepared. This article suggests both guidelines for a good proposal, as well as some additional hints for textbook publication. (Author/JA)

Describes the involved and time consuming process in the publication of a textbook. Presents problems faced by the publisher from a business point of view. (PS)

Points to remember in getting a textbook published are examined: book idea, publisher's sales representatives, letter of inquiry, qualifications for authorship, author information form, idea proposal, reviews, marketing and sales, publishing agreement, author royalties, and copyright assignment. (CT)

In school textbooks, choice is diminishing. Sameness and slickness challenge 'quality' at all levels. The textbook industry, instead of responding to complaints of scholars and book critics, is unyielding in its profit motive. As a result, educators are almost forced to use basic instructional materials that are shallow and flawed. Publishers are…

"What one school or community sees as educationally effective, another might denounce as tasteless or unnecessarily abrasive or just too novel." If you've ever wondered what it's like to be a caught on the publisher's side of censorship in schools, read this article. (Editor)

Suggestions for altering the traditional textbook format for instructional materials. (HB)

Suggests guidelines for writing thorough textbook proposals beginning with the cover letter and ending with a discussion of current fashions. (RB)

An editor at Thomas Y. Crowell Company explains who gets what part of the money from textbook sales. (SP)

Examines who publishes today's children's books, how they create brands, and how their attempts at synergy influence children's books and reading. The article illustrates the corporate construction of readers through the marketing of children's literature, considering the prevalence of corporate mergers and the impact of media conglomerates on the…

This article examines a writing textbook published in the People's Republic of China over two editions. I will argue that competing ideologies have constantly and in multifold manners dictated the ways this textbook was produced, disseminated, consumed, and reproduced--the rhetoric for a textbook's production and existence.

Discussed the past production of textbooks and educational periodicals, their authors and publishing development. (RK)

Based on a survey of authors and editors, this article supplies information about contractual negotiations by textbook authors in psychology. Authors' and editors' responses are summarized in five sections: writing, submitting, and producing a book; advice from authors to new authors; authors' views of publishers; financial matters; and…