Examines the publishing process, following a book from concept to product. (HOD)

The process through which elementary and secondary textbooks are produced and sold is discussed. Structural changes in the process of bid specification and textbook adoption are needed. In addition, social studies could be the ideal testing ground for a move away from textbook dependency. (RM)

Results of the Association of American Publishers "College Bookstore Marketing Survey" in the fall of 1976 are summarized. The intent was to improve college textbook publisher services to college stores in the areas of order fulfillment, publication scheduling, print quantities, shipping, billing, and processing of returns. (LBH)

This paper reviews composition textbook publishing. It is not enough simply to examine textbooks themselves, rather a methodology of institutional critique demands an examination of the institutions that create and perpetuate instructional materials. It is now more important than ever to examine not only the textbooks themselves, and not only the…

Presents the biography of Clarence C. Birchard, a music and textbook publisher, who published The Laurel Song Book, which was instrumental in introducing children to contemporary American music. Outlines the variety of contributions Birchard made toward music development. (RK)

Lecture given before the Annual Conference and Course on Reading (23d, Univeristy of Pittsburgh, Pittsburgh, Pa., July 10-21, 1967).

A recent survey of some 3,000 administrators across the United States revealed a wide range of textbook selection procedures. (WD)

Looks at factors in the textbook publishing industry, especially costs and censorship, which affect the quality of available reading series. Notes the problem of readability and content bias. Finally, presents a checklist of basal reader evaluation criteria. (SJL)

Recommends that history textbooks used in schools should be more carefully reviewed before publication and adoption. Criteria which should be applied to textbooks under review include whether the book is well-informed, concerned with historical analysis as well as historical description, and organized and written so that it helps rather than…

Reports the results of an informal survey of instructors and students of astronomy and authors and editors of astronomy books. Finds that not a single instructor respondent reported being satisfied with the books themselves and not one author or editor reported being satisfied with the market. (DDR)

Finds that the secondary-school textbook vision of society is homogenized and sanitized to reduce the risk of controversy. Reveals three domains of control that influence textbook visual content: industrial (how the image world of a textbook is created); commercial (marketing pressures); and social (interest groups that influence the visual…

Describes the professional activities undertaken by the author after acting as an adviser for high school and community college student newspapers. Discusses experiences related to graduate study, involvement in campus politics, teaching journalism at other colleges, writing textbooks, and editing professional journals. (AJL)

Describes the influences of religion, upbringing, and other scholars on Samuel Griswold Goodrich, an early nineteenth-century U.S. geographer. Discusses Goodrich's contribution to improving early geography textbooks and his pioneering role in book publishing. Notes Goodrich's realism and moral undertones in geography books for children, written…

Examines the effects of corporate mergers in the publishing industry on the publishing of textbooks and standardized tests. Concludes that restructuring, acquisitions, and mergers have an intrusive effect on established practices of academic publishing and may severely limit the access of scholars to the academic marketplace. (FMW)

Examines the relationship between composition textbook authors and publishers. Discusses editors and publishers' concerns, and what authors need to know about textbook publishing. Focuses on ideology, economics, legalities, and the need for integrity and respect. Looks at the written contract, contractual brutality, legal counsel, contractual…