We present a novel method for the critical analysis of professional scientists' communications with the public. The method blends Entman's (2007) [Framing bias: Media in the distribution of power. "Journal of Communication," 57(1), 163-173)] framing theory and van Leeuwen's (1996) [The representation of social actors. In C. R. Caldas-Coulthard, & M. Coulthard (Eds.), "Texts and practices readings in critical discourse analysis" (pp. 32-104). Routledge] sociosemantic analysis to distill the relationship between written texts and larger political discourses circulating in society. We demonstrate our novel method by comparing two articles from a popular science publication, both of which discuss issues of gender equity in the professional STEM community. We close by discussing the affordances and limitations of our novel method and offering possible extensions of our method for future research.