A compulsory trainee program for new staff members at the Vienna Business University was established in the academic year 1998/99. In the course of this program new staff members are prepared in the following three areas of their work: research work in their department, especially dissertation writing; teaching classes; and administrative skills.…

This book, part of a series which serve as guides for K-12 teachers who are striving to align lively, classroom-tested practices with standards, gathers together brief articles spotlighting suggestions for effective instruction. Beginning with activities that help students think through the audience and purpose for their writing, this book offers…

This collection of 25 short stories (in Indonesian) by Balinese writers aims to give Bali's writers a wider public. Some of the stories in the collection are distinctly and uniquely Balinese, while others are more universal in their approach and are self-contained. But according to the collection's foreword, in all of the stories, experiences of…

A discourse technique, re-framing a dispute in terms favorable to the speaker, is discussed as it has implications for lawyering and legal education. Literature on this approach to argument is reviewed, addressing such issues as constructive and destructive forms and avoidance of confrontation; and several discourse models are outlined. The…

Argues that hedging devices are a major pragmatic feature of effective scientific writing, and that students of English for special purposes should be taught to recognize and use them in their own work. The article examines the frequency, functions, and realizations of hedges and discusses a range of strategies for familiarizing students with…

Describes ways in which college and university public relations professionals have addressed the challenge of information dissemination in an era of rapidly changing electronic communication. Others are encouraged to know their audiences, discover commonly used technologies, include television in the mix, make the most of a World Wide Web home…

Explores the feasibility of using focus groups to assess how scholastic publications can better meet high school students' readership requirements. Relates focus-group research and a research project dealing with communication and in-house publications to high school journalism. (PA)

Discusses the use of electronic portfolios by school library media specialists for professional development as a resume, an evaluation instrument, or other types of credential documentation. Includes guidelines for building a successful portfolio, including appropriate software selection; audience considerations; and technology skill…

Interviews Susan Miller, a teacher of composition studies and author of well-known articles about the field. Discusses what it means to be able to write, and the cultural forces that have shaped her as a writer and teacher of writing. Argues for a renewed focus on the act of writing and the production of texts. (PM)

Investigates how four bilingual writers from one culture attend to audience in persuasive writing in Malay and English, and the relationship between audience awareness, culture, and quality of their written products. Findings suggests individual differences between bilingual writer's use of audience strategies when composing were intertwined with…

Discusses the use of digital video projects for online courses in higher education and presents a list of 10 recommendations for helping faculty with the digital video project development process. Highlights include timelines; funding; planning; knowing the audience; hardware and software choices; evaluation; research; and publicizing the…

A journalist's master's thesis reports a survey of 300 campus periodical editors, 300 alumni professionals, and 300 journalism educators concerning types of periodicals, common characteristics, primary funding sources, content, coverage of controversy, publication viewpoint, relative publication quality, methods of quality improvement, and goals…

Discusses collaborative planning as a heuristic for dealing with the rhetorical elements often considered by experienced writers when they plan and prepare documents. Defines collaborative planning, identifies its benefits, discusses its implementation in upper-level business communication courses, and presents a series of examples of students…

Describes a course in which students were assigned to read magazine articles, label sections according to informative discourse types, mark cohesive ties and cue words, and pick out details. Reports that, by reviewing the articles, students gained an understanding of the "general audience" and of how to read their own writings more objectively.…

Two college-able learning-disabled writers' social and cognitive profiles and the sense of audience in their written texts are examined. The students' deficits (visual and organizational cognitive processing, and oral language comprehension/production) affected their writing, and the quality of their audience awareness was related to the nature of…