This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The degree of rigour and rationality employed in decision-making was often limited and influenced by…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

College affordability concerns have led to new "solutions" for financing college costs, such as income share agreements (ISAs). Drawing on a racialized understanding of academic capitalism, we explore the intersection of higher education, markets, and the state in how ISAs are marketed by two public universities. We find ISAs are…

The multi-billion-dollar university rankings industry purports to offer insights into the quality of institutions, but the extent to which it does so has consistently been refuted. Critics argue that problematic proxies, composite indexing, homogenising effects, and several other issues make them both unscientific and neo-colonial. This article…

Ostracism in the academic workplace has not received attention commensurate with its frequency and seriousness. One of the more detailed models of workplace ostracism incorporates the organisational antecedents of ostracism, its pragmatic and psychological impact and behavioural outcomes. Using a detailed written account of experiences within an…

Aligning a transnational educational framework in an institution's strategic development policy is crucial for UK higher education institutions to remain competitive. Though academia has previously integrated internationalization into their strategic plans, the current saturated educational landscape has demanded a broader spectrum of activities…

Global university rankings (GURs) have garnered increasing media attention since their inception. Yet to date, a concerted attempt to offer an affect lens -- emotions, responses, reactions and feelings that are relational and transpersonal -- underlying the mediatisation of GURs remains absent. Drawing on affect theories, we analysed the Indian…

This study investigates how talent cultivation contributes to creating world-class universities in China from the perspectives of characteristics, problems, and choices. A policy discourse perspective is applied to examine the overall landscape of policy formulation and implementation, relatively. It explores the policy discourse analysis of…

The expansion of university systems across the planet over the last fifty years has led to the emergence of a new policy assemblage -- 'global higher education' that depends on the collection, curation and representation of quantitative data. In this paper I explore the use of data by higher education policy actors to sustain 'epistemic…

There is continuing struggle within higher education on how to recognize what is and is not a student affairs role on a collegiate campus. Furthermore, the process of assessing and defining the skills, competencies, and dispositions required for those roles is not agreed upon across campus environments. They often include administrative tasks that…

Neoliberal advocates frame school choice as the solution to the many issues plaguing public schools, including not meeting state standards, the opportunity gap, and disengagement. This market-driven approach makes school reputation--ideas continuously made and remade about schools dependent on perceptions or experiences--a critical dimension that…

In light of the current discourse around the alleged discriminatory nature of the SAT and ACT exams against underrepresented minority students, and the increase in American institutions of higher education choosing to adopt test-optional freshman admission policies, this study sought to identify weather these policies are associated with changes…

Background/purpose: While the existing literature explores the internalization of higher education, a significant gap remains in comprehending the motivations behind international students choosing Portuguese higher education. This study aims to address this gap by examining the motivations of a specific group within Portuguese universities:…

This article employs critical discourse analysis of the Spear's Schools Index of 'the best private schools in the world', the first such global ranking of schools, to understand representations of elite education in globalised societies. It argues that the Index is a powerful text that exemplifies a global gaze -- an imagined perspective from…