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Song, Bee Lian; Lee, Kim Lian; Liew, Chee Yoong; Subramaniam, Muthaloo – International Journal of Educational Management, 2023
Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…
Descriptors: Social Media, Reputation, Marketing, Higher Education
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Akilli, Ceyda – International Journal of Educational Management, 2023
Purpose: The aim of this research is to develop a scale that determines the views of teachers on the efforts of educational administrators to build corporate reputation within the scope of modern education paradigms. Design/methodology/approach: The research is based on a scale development method whose validity and reliability analyzes have been…
Descriptors: Measures (Individuals), Teachers, Teacher Attitudes, Educational Administration
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Hong, Sungtak; Stüttgen, Peter – Studies in Higher Education, 2023
Understanding students' college enrollment decisions is critical because the admission outcome can affect the school's quality and its reputation. In this paper, we study how students consider their relative academic ability compared to their potential peers. Drawing from social comparison theory, we posit that there are asymmetric effects due to…
Descriptors: College Students, College Choice, Enrollment, Decision Making
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Curran, Marta; Castejón, Alba; Manzano, Martí – European Educational Research Journal, 2023
The aim of this paper is to explore the role of open-door events as key institutional devices to position schools in local education markets. The paper draws on data from a qualitative study based on observations in 25 open-door events in secondary schools in the city of Barcelona. The findings show, on the one hand, how promotional actions are…
Descriptors: Student Recruitment, School Choice, Reputation, Status
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Shahjahan, Riyad A.; Grimm, Adam; Allen, Ryan M. – Higher Education: The International Journal of Higher Education Research, 2023
Despite the ubiquity of global university rankings coverage in media and academia, a concerted attempt to investigate the role of social media in ranking entrepreneurship remains absent. By drawing on an affect lens, we critically examine the social media activities of two commercial rankers: Times Higher Education (THE) and Quacquarelli Symonds…
Descriptors: Higher Education, Consumer Education, Achievement Rating, Institutional Characteristics
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Matthew H. Lee; Lynn E. Swaner – Journal of Research on Christian Education, 2023
Effective school leadership contributes to school success by improving student learning and reducing teacher turnover. Prior research has documented that supportive leadership can help retain effective teachers and improve teacher efficacy, thereby reducing the financial and human costs associated with teacher turnover. Within the private…
Descriptors: Leadership Responsibility, Teaching Conditions, Wellness, Teacher Persistence
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Riep, Curtis B. – Critical Studies in Education, 2019
This paper explores some of the fundamental contradictions related to the commercialisation of education and how Pearson plc -- 'the world's leading multinational education company' -- is trying to overcome these challenges through discourse and semiotics. Pearson's "Efficacy Framework" is a semiotic-calculative device created to measure…
Descriptors: Commercialization, Marketing, Education, Semiotics
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Jarrett B. Warshaw; Matt DeMonbrun; Jon McNaughtan – Journal of Diversity in Higher Education, 2024
U.S. public master's institutions (PMIs) face conflicting imperatives to strive for prestige while democratizing college access for racially minoritized students. By elevating the former over the latter, critics note, these campuses may emulate their world-class peers for legitimacy and resources. Consequently, the dominant perspective links…
Descriptors: Racism, Diversity (Institutional), Public Colleges, Institutional Characteristics
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Edmund Adam – Journal of Further and Higher Education, 2024
This article contributes to the debate on university organisational actorhood by surveying the drivers of university strategic behaviour and choice. Utilising organisational literature and interviews with senior leaders from three Canadian research-intensive universities, the article elucidates the dynamics underlying universities' behaviours…
Descriptors: Foreign Countries, Research Universities, Institutional Evaluation, Reputation
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Emily J. Levine; Mitchell L. Stevens – Studies in Higher Education, 2024
For two centuries, academics and their universities have competed for prominence and vied to demonstrate that their institutions are at the center of the scholarly world. Scientific advances in particular fields, reciprocal academic visits and conferences, impressive physical architecture, and publishing in shared venues and a "lingua…
Descriptors: Competition, Higher Education, Reputation, Institutional Characteristics
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Julio Labraña; Andree Henríquez; Paulina LaTorre; Francisca Puyol; María Raquel Gómez; Nicolás López – Journal of Studies in International Education, 2024
The internationalization of universities has become increasingly important in recent decades. A dominant internationalization model, influenced by principles of new public management, has emerged. Latin American universities have undergone significant changes as a result of this trend. This paper takes inspiration from the sociology of translation…
Descriptors: International Education, Educational Administration, Universities, Administrative Organization
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Yuan Chih Fu; Juan José Moradel Vásquez; Bea Treena Macasaet; Angela Yung Chi Hou; Justin J. W. Powell – Higher Education Policy, 2024
To explore scientific mobility patterns, we leverage a rich bibliometric dataset on Taiwanese academia. We investigate the movement and productivity of 21,051 highly active researchers who published while affiliated with Taiwanese higher education institutions based on 30 years' worth of publication and affiliation records from 1991 to 2020. The…
Descriptors: Foreign Countries, Brain Drain, Scientific Research, Researchers
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Thuy Chung Phan; Vu Minh Ngo; Thao Phuong Nguyen; Kurniawan Saefullah; Desmond Doran – Journal of Social Studies Education Research, 2024
Understanding teachers' expectations of university social responsibility (USR) is imperative for formulating effective human resources strategies within higher education institutions (HEIs). This study delves into teacher perceptions of USR within the context of higher education institutions (HEIs) in emerging countries, examining how these…
Descriptors: Human Resources, Social Responsibility, College Faculty, Teacher Attitudes
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Baltaru, Roxana-Diana; Manac, Radu-Dragomir; Ivan, Miruna-Daniela – Studies in Higher Education, 2022
University rankings envision a level playing field between competing universities, particularly in higher education (HE) systems regulated along market lines. Drawing on social stratification theory, we argue that rankings exacerbate, rather than alleviate, resource inequalities between universities with historically consolidated reputations…
Descriptors: Colleges, Reputation, Status, Educational Finance
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Carlaw, Brooke N.; Huebert, Andrew M.; McNeely-White, Katherine L.; Rhodes, Matthew G.; Cleary, Anne M. – Cognitive Research: Principles and Implications, 2022
Previous research has shown that even when famous people's identities cannot be discerned from faces that have been filtered with monochromatic noise, these unidentifiable famous faces still tend to receive higher familiarity ratings than similarly filtered non-famous faces. Experiment 1 investigated whether a similar face recognition without…
Descriptors: Hygiene, Disease Control, Health Behavior, Occupational Safety and Health
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