Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…

Purpose: The aim of this research is to develop a scale that determines the views of teachers on the efforts of educational administrators to build corporate reputation within the scope of modern education paradigms. Design/methodology/approach: The research is based on a scale development method whose validity and reliability analyzes have been…

Understanding students' college enrollment decisions is critical because the admission outcome can affect the school's quality and its reputation. In this paper, we study how students consider their relative academic ability compared to their potential peers. Drawing from social comparison theory, we posit that there are asymmetric effects due to…

The aim of this paper is to explore the role of open-door events as key institutional devices to position schools in local education markets. The paper draws on data from a qualitative study based on observations in 25 open-door events in secondary schools in the city of Barcelona. The findings show, on the one hand, how promotional actions are…

Despite the ubiquity of global university rankings coverage in media and academia, a concerted attempt to investigate the role of social media in ranking entrepreneurship remains absent. By drawing on an affect lens, we critically examine the social media activities of two commercial rankers: Times Higher Education (THE) and Quacquarelli Symonds…

Effective school leadership contributes to school success by improving student learning and reducing teacher turnover. Prior research has documented that supportive leadership can help retain effective teachers and improve teacher efficacy, thereby reducing the financial and human costs associated with teacher turnover. Within the private…

This paper explores some of the fundamental contradictions related to the commercialisation of education and how Pearson plc -- 'the world's leading multinational education company' -- is trying to overcome these challenges through discourse and semiotics. Pearson's "Efficacy Framework" is a semiotic-calculative device created to measure…

U.S. public master's institutions (PMIs) face conflicting imperatives to strive for prestige while democratizing college access for racially minoritized students. By elevating the former over the latter, critics note, these campuses may emulate their world-class peers for legitimacy and resources. Consequently, the dominant perspective links…

This article contributes to the debate on university organisational actorhood by surveying the drivers of university strategic behaviour and choice. Utilising organisational literature and interviews with senior leaders from three Canadian research-intensive universities, the article elucidates the dynamics underlying universities' behaviours…

For two centuries, academics and their universities have competed for prominence and vied to demonstrate that their institutions are at the center of the scholarly world. Scientific advances in particular fields, reciprocal academic visits and conferences, impressive physical architecture, and publishing in shared venues and a "lingua…

The internationalization of universities has become increasingly important in recent decades. A dominant internationalization model, influenced by principles of new public management, has emerged. Latin American universities have undergone significant changes as a result of this trend. This paper takes inspiration from the sociology of translation…

To explore scientific mobility patterns, we leverage a rich bibliometric dataset on Taiwanese academia. We investigate the movement and productivity of 21,051 highly active researchers who published while affiliated with Taiwanese higher education institutions based on 30 years' worth of publication and affiliation records from 1991 to 2020. The…

Understanding teachers' expectations of university social responsibility (USR) is imperative for formulating effective human resources strategies within higher education institutions (HEIs). This study delves into teacher perceptions of USR within the context of higher education institutions (HEIs) in emerging countries, examining how these…

University rankings envision a level playing field between competing universities, particularly in higher education (HE) systems regulated along market lines. Drawing on social stratification theory, we argue that rankings exacerbate, rather than alleviate, resource inequalities between universities with historically consolidated reputations…

Previous research has shown that even when famous people's identities cannot be discerned from faces that have been filtered with monochromatic noise, these unidentifiable famous faces still tend to receive higher familiarity ratings than similarly filtered non-famous faces. Experiment 1 investigated whether a similar face recognition without…