A study investigated the dimensions of gratifications sought (GS) and gratifications obtained (GO) from two competing network television programs--ABC's "Good Morning America" and NBC's "Today"--in terms of (1) the differences between the dimensional structure of GS and GO for the viewers of each separate program and (2) the…

A model of need gratification inspired by the work of K.E. Rosengren suggests a theoretical framework making it possible to identify, measure, and assess the components of the need gratification process with respect to the mass media. Methods having cognitive and behavioral components are designed by individuals to achieve need gratification. Deep…

The role of individual differences is examined by focusing on personality variables and sex differences as they affect the degree of participation allowed subordinates by decision makers. (Author/MLF)

Analyzed psychological functions of eating, drinking, and smoking in relation to behaviors of 530 young adult women. Data supported model of particular behavior being used to meet range of needs rather than particular need being met by range of behaviors. Eating was noted for pleasurable aspects, drinking for convivial aspects, and smoking for…

The traditional theory of motivation that equates motivation with certain incentives is too simplistic. The people and situations involved must be taken into account. Describes a plan with five contingency factors that should be recognized. (Author/MD)

Claims that human behavior derives specifically from areas of ungratified needs, so by observing behavior we have a projection of need presence. Describes the Cassel Computerized Biofeedback Need Gratification Assessment (NEEDS) which is designed to assess the degree of need presence within an individual; both for the conscious and unconscious…

The responsibility of recreation professionals is to encourage others to recreate in more sensitive ways, rather than highly consumptive, power-based ways. The psychology of affluence and limits on resources and their influence on recreational activities are discussed. (DF)

Examples of successful implementation of sociotechnical design of workplaces indicate that workplaces can be redesigned to achieve a closer match between employee values and organizational work roles. Organizational effectiveness does not seem to be sacrificed as a consequence of such action. (Author/JDS)

The effects of attention to symbolic presentation of contingent rewards, in the form of slide-presented images, on children's ability to wait for the delayed reward were investigated. Attention to the symbolic contingent rewards greatly increased the duration of the children's delay of gratification. (Author/KM)

Author theorizes that American youth, accustomed to media promises of instant results'' for products, has turned to drugs as a method of acquiring instant insight'' and knowledge. (SP)

An eight part "recipe for the question, "why does anyone want to teach? (Author)

Author is concerned about the role of work in a technological society; the schools must follow the lead of field teachers in making an appropriate shift in the school from learning to work and to learning outside the school." (Author/SP)

A sample of 80 boys and girls attending the 12th grade of academic high schools in Israel was asked to rank five occupations according to their individual preferences. A positive correlation was found between the occupational preference ranking and the intrinsic but not the extrinsic needs. (Author)

Data analysis indicate that rehabilitation clients in a residential job skill training program will defer immediate, less valued employment with the hope of obtaining a better position following training. (Author)