The college and university marketing system must be viewed as a separate but integrated area within the institution requiring its own planning and implementation cycle. The marketing concept as it applies to higher education means that a college or university exists to provide satisfaction to external and internal constituents (or segments…

The application of computer techniques to the making of concordances and indexes has brought about many innovations including the KWIC format and the exhaustive concordance. Although claims for the merits of these concordances are not always justified, the KWIC method offers the following advantages: (1) the detection of formulaic expressions and…

Attitudes and attitude measurement are critical components of teaching and learning and the instructional developer should collect as much relevant data about that process as possible. It is important for instructional developers to study the attitudes of learners in order to demonstrate attitude/achievement relationships, promote attitudinal…

These proceedings contain forty three- to seven-page papers presented at an adult education research conference as well as two alternate papers, a background paper for a poster session, and abstracts and background papers of six symposia. Focus of the reports is on research needs, tools, and methods as they pertain to adult education. Issues…

Combining community participation in decision making with methods of social investigation, participatory research focuses on involvement of the subjects of the research in the research process. Adult educators are exploring this research method which, unlike quantitative research, serves the needs of individuals and not those of policy makers who…

This reference manual is designed to provide a comprehensive introduction to demographic data from the Census Bureau and is specifically designed for use by instructors participating in the Census Bureau college curriculum support project. The purpose of the manual is to provide an appropriate and up-to-date starting point for the new or…

This paper directs attention to the use of the EQUATIONS game as a research tool to study certain kinds of mathematical behavior, for example, the kinds of mathematical problems which players prefer to consider and to force their opponents to consider. Mathematical equations that meet certain game rule constraints constitute a problem space. A…

The study was designed to develop a model for the collection and analysis of cost data for defining the cost per pupil per program per type of school (area vocational or comprehensive). An advisory committee of New Jersey State Department of Education personnel and vocational educators was selected to provide unbiased input. The selected programs…

The librarians of the library/learning center at University of Wisconsin Parkside provide a description of their bibliographic instruction program. Instructional objectives are outlined in accordance with the needs of students, faculty, community, those with special needs, and staff. These objectives cover such areas as location of materials and…

The Anonymous Families History Project of the University of Minnesota developed guidelines for college students researching and writing the social histories of their families. Included in the guidelines are interview questions, tips for conducting an oral interview, a primary source list, and a bibliography of background reading. Question topics…

Engineering procedures used in the design and construction of a high-speed, multichannel magnetic tape duplicator are described. The completed duplicator, a common mandrel duplicator, in which a single drive motor turns a common capstan shaft at high speeds and moves both master and copy tapes simultaneously, performs satisfactorily yet suggests…

The problems and rewards of conducting contemporary historical research are related in the light of the author's experiences in preparing an Ed.D. dissertation analyzing Malcolm S. Knowles' contributions to and influence on the field of adult education. Given its contemporaneous nature, the author terms the study accurate but inconclusive. The…

Designed to investigate verbal aggression in State of the Union messages during times of war and peace, this study attempted to devise a method for quantitatively analyzing verbal aggression in public, political communication and to describe and explain the relationship of verbal aggression in State of the Union messages to the existence of war…

Designed to assess analytically the quality of children's fictional stories, this study is composed of a set of twelve scales: structure, word usage, characterization, setting, point of view, conversation, detail, appeals to senses, values, ending, sentence structure, and situation. Each scale is scored 0, 1, or 2, with the highest possible score…

Designed to assess the quality of children's narrative compositions, the Glazer Narrative Composition Scale (GNCS) consists of eighteen scales outlined under plot, theme, setting, characterization, and style. Each scale is scored 1, 2, or 3, depending on how much of the scale element is present in the narrative, with the highest possible score…