Purpose: This study aims to consolidate existing research on digital technology in business education, focusing on adoption determinants, theoretical frameworks and implementation challenges. Design/methodology/approach: A hybrid literature review was conducted. The first phase involved a keyword co-occurrence analysis of 254 Association of Business Schools-ranked journal articles from the Web of Science database to identify key research themes. To deepen the analysis, the second phase included a content analysis of the 24 most globally cited articles, each with a minimum of 65 total global citations. Findings: The review reveals that studies primarily focus on factors influencing digital technology adoption, including institutional support, perceived usefulness and ease of use. Researchers frequently cite theoretical models such as the technology acceptance model and the unified theory of acceptance and use of technology. Identified challenges include concerns over technology effectiveness, resistance to change and the influence of cultural and generational differences on technology use. Practical implications: The findings guide educators and policymakers in formulating strategies for effective technology adoption, emphasizing alignment with educational goals and addressing cultural barriers. Social implications: Understanding generational and cultural impacts enables the creation of inclusive digital education strategies that cater to diverse student needs. Originality/value: This study synthesizes fragmented literature, offering new insights into the integration of digital technologies in business education.