In an appeal before the Federal Trade Commission (FTC), the author pleaded for governmental action to restrain national advertisers from "unscrupulous and erroneous advertising pitches aimed at children." Citing the principal media for child-targeted advertising, (comic books, youth magazines, school displays and radio and television), the speaker…

Describes study designed to evaluate the effectiveness of interactive videodisc program Mastering Fractions. The videodisc program is compared with traditional fractions curriculum and teaching methods in sixth grade classes; pretests, posttests, and mastery tests used are discussed; and results of the study are analyzed. (LRW)

Describes a research program of four studies that investigated whether instructional media could be used to deliver persuasive messages effectively. Highlights include learner attitudes, aptitude treatment interaction, instructional media research, the effectiveness of various media types, learner characteristics, and suggestions for additional…

Boys are especially active users of media, and researchers have suggested that the cumulative impact of media, such as television, movies, and music videos, may make them some of the most influential forces in boys' lives. This report presents the findings of a national poll of 1,200 young people (ages 10 to 17) and focus groups in which boys…

Seven papers present current research approaches/results from several countries about the use of media in education. Topics include European research on media/technology in education, North American research on learning from media, controlled versus classroom research on computers, textbook design, critical television-viewing curricula, research…

This literature review examines recent research on computers and learning for kindergarten through post secondary levels. The dominant areas of inquiry are: (1) effects on learning; (2) development of cognitive skills; (3) academic motivation and self-esteem; (4) effects of environmental factors on learners; and (5) research methodology. (111…

Describes study of undergraduates that investigated learners' preconceptions of the difficulty of interactive video, instructional television, and television. The effects of actively or covertly responding to practice questions on perceived mental effort, recall, and inferences are examined, and correlations between lesson time and inference or…

Reviews education research on general design principles and concepts, including perception/communications theories and learning principles. Media research is also reviewed. Based on this past research, a model is proposed for the design of video displays in an interactive videodisc (IVD) instructional program. (AEF)

The Miscellaneous section of the proceedings contains the following 15 papers: "Selling to the Sellers: An Analysis of Advertising in 'Campaigns & Elections,' 1980-1994" (Michael S. Sweeney); "From 'Seventeen' to 'Sassy': Teen Magazines and the Construction of the 'Model' Girl" (Lisa Duke); "Survey Data Indicate Some…

The International--Part II section of the Proceedings contains the following 20 papers: "An Economic Imperative: Privatization as Reflected in Business Reporting in the Middle East. Egypt as a Case Study" (Leonard Ray Teel, Hussein Amin, Shirley Biagi, and Carolyn Crimmins); "Broadcasting in South Africa: The Politics of Educational…

The Mass Communication and Society section of the Proceedings contains the following 19 papers: "Talk Radio as Forum and Companion: Listener Attitudes and Uses and Gratifications in Austin, Texas" (John Beatty); "'Willingness to Censor': Developing a Quantitative Measurement across Speech Categories and Types of Media"…

The Public Relations section of the Proceedings contains the following 15 papers: "The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation by Web Site Decision-Makers" (Candace White and Niranjan Raman); "Enlightened Self Interest--An Ethical Baseline for Teaching Corporate Public…

Implementation of nationally developed applied academics curriculum packages at 16 pilot sites in Indiana was evaluated. Settings were urban and rural and included comprehensive high schools and vocational centers. Data were compiled from 8 applied mathematics and 9 applied communication teachers and from 559 students. The primary goal was to…

The Society and Mass Media section of the proceedings contains the following 16 papers: "The Relationship of Mass Media and Interpersonal Channels to Societal and Personal Risk Judgments" (Cynthia-Lou Coleman); "Freedom of Expression: How Much Will the Public Tolerate?" (Daniel Riffe and Charles F. Aust); "Economic…

The Politics and Mass Media section of the proceedings contains the following 14 papers: "Voter Learning in the 1990 Off-Year Election: Did the Media Matter?" (David Weaver and Dan Drew); "Televised Political Conventions as Pseudo-Events: Proposals for More Substantive Campaign Coverage in 1992" (John M. Arwood); "Media…