After two demanding years for everybody in higher education, and particularly for students, it is encouraging to see that in most parts of the UK, undergraduates are beginning to see better value-for-money, and fewer students are reporting poor or very poor value from their academic experience. With much more frequent 'face-to-face' teaching,…

A long overdue, much needed transformation is underway in the higher education system. It started a decade ago, when federal and state policy­makers first began to collect data on what students earn after pursuing a postsecondary education. But new data are fundamentally differ­ent. Unlike broad-based national statistics, such as how much someone…

The internationalization and marketization of higher education has resulted in U.K. universities' increasing reliance on recruitment agents to boost international student numbers. This places agents and agencies in a position of considerable influence with regard to the educational choices that students make. These institutional and individual…

We measure college enrollment selectivity gaps by race-ethnicity using a novel method that is sensitive to both the level (2- vs. 4-year) and selectivity of the college in which students enroll. We find that overall Hispanic-White and Black-White enrollment selectivity gaps closed in the United States between 1986 and 2014. This overall closing of…

Where students go to college, not just whether they go, may be important to their educational and career success. Yet half of high school students from disadvantaged families "undermatch"--they do not enroll in college at all or not at the most selective college they could. The U.S. Department of Education tested a set of promising,…

Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…

Many college-intending students find themselves dealing with the undermatch and summer melt phenomena. Undermatch refers to the situation where academically-successful high-school graduates choose not to go to any college or to go to a local community college not commensurate with their academic achievements. Summer melt describes how students may…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

To address the importance of college access and the gaps in scholarship concerning college advising, this study is comprised of three essays, each focused on college advising professionals in public high schools. Though the majority of research in this area has focused on traditional school counselors, these studies examined the role and…

Enrollments in postsecondary education have climbed steadily for more than 20 years. However, during this same time period, students enrolled in their school of first-choice in decreasing numbers. In fact, slightly more than 55% indicated they enrolled at their first-choice college in 2013 (Eagan, Lozano, Hurtado, & Case, 2013). Thus, more…

The number of students pursuing graduate qualifications has increased, especially in Asian countries and cities, such as China, Macao and Hong Kong. This paper examines the intent to pursue further studies among Chinese students according to the theory of planned behaviour. Based on responses from 321 final-year students in higher education…

Optometry is only provided at tertiary level in two institutions in Ghana, with an average of 50 students graduating each year for a population of approximately 24.6 million. No information on the demography of optometry students and factors that influence their choice of optometry as a career and institution of learning is available. This…

"Bottom Line" provides intensive advising for low-income high school students, most of whom are the first in their family to go to college. The advising is designed to help students apply for college and financial aid and select a high-quality, affordable institution. For students who attend one of "Bottom Line's" target…

In a context where mass higher education has eroded the job security once guaranteed by higher qualifications, students are more likely to view higher education as an "investment" which should yield return in terms of their employability. The aim of this study is to understand whether Portuguese students consider employability as the…