A managerial process for enhancing the image and public reputation of a higher education institution is outlined. It consists of five stages: market research; data analysis and market positioning; communication of results and recommendations to the administration; development of a global image program; and impact evaluation. (MSE)

Many higher education institutions have allowed market fragmentation by permitting their names to be used in many forms and many ways. Specific techniques can be used to discover the power and value of the institutional name, identify what it communicates, and learn how to use it to convey identity effectively. (MSE)

A process for assessing and changing a college or university image is outlined. Steps include image assessment through any of several methodologies; identification of current problems, threats, and opportunities; formulation of the desired image; communication of the image with the public; and implementation and corrective action when necessary.…

Marquette University and the University of Wisconsin have invested funds and energy into their local Milwaukee communities through community development and local partnerships. Despite criticism and costs, the projects have raised institutional profiles and improved reputations. (MSE)

Refutes commonly held assumptions forced on the art-education public that characterize Viktor Lowenfeld, a historically well-known art educator, as having a laissez-faire approach to art education and a visual-haptic fixation. Asserts Lowenfeld's beliefs were distorted in later publications of his book, "Creative and Mental Growth." (CMK)

Discusses the U.S. public's fascination with the judicial system and high-profile court cases. Highlights several trials that have been deemed the "Trial of the 20th Century." Explains that there are certain dramatic and societal elements inherent in particular cases making them high profile, such as religion, racism, revenge, scandal, and fame.…

Examined whether adolescents identify with the crowd to which they are assigned by their peers or with higher status crowds, and whether they are more likely to select the normal crowd or their peer-assigned crowd as their social-reference group. Found that specific crowds' status changes over time, and that there are age differences in…

Adults with disabilities (N=60) viewed videotapes portraying client-counselor reactions to examine the influence of counselor disability status and counselor reputation. A significant effect was found for counselor disability status. Counselors without a disability received higher ratings. There was no effect for reputation, and no interaction was…

A survey of 382 students in four-year automotive technology programs found that reputation of the program and the university were key enrollment influences. Other factors influencing choice included campus visits, parents/relatives, counselors/teachers, technology-based recruitment activities, and friends. (Contains 31 references.) (SK)

Why does it cost so much? is a question often asked about university construction. On college and university campuses, the cost of new construction and renovation will appear high relative to other construction efforts in our communities. Part of the explanation of the high construction cost lies in the complexity of what we build, the codes…

No doubt there are detractors who cringe at the prospect of connecting the term customer service with an institution of higher education. Some may consider the term demeaning. However, given the college funding crisis and current economic climate, a quality customer service strategy is a prudent adjunct to any marketing activity undertaken. It is…

This article examines the educational ideas of Fred Morrow Fling (1860-1934). A practitioner of "scientific history," Fling believed that the principal goal of history education was to teach the historical method through the analysis of primary sources. Unlike his contemporaries, who saw sources as useful for adding interest to lessons, Fling…

Last spring, at the height of the frenzy over accusations that three Duke University men's lacrosse players had gang raped a Black exotic dancer during a party, faculty from Duke's African and African American studies department chose to take a stand. With emotions running high, the faculty took out a full-page advertisement in student newspaper,…

This article explores the benefits and challenges of blended learning in higher education from the perspective of students, faculty, and administration that have had direct experience with this form of course delivery. Students indicate that a blended learning model provides them with greater time flexibility and improved learning outcomes but…

Through long interviews with five outstanding male educational leaders, the authors share their stories and primary lessons on leadership development. The stories portray leadership as being perceived primarily as an evolutionary process characterized by family and teacher nurturance, community and spiritual centeredness, and responsive caring.…