The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…

This article describes the events surrounding the University of South Florida's (USF) involvement with Sami Al-Arian, who was a professor at USF prior to accusations of involvement in the Palestinian Islamic Jihad (PIJ). The seeds of the Al-Arian controversy were planted in the early 1990s when USF--an ambitious but underfunded…

Evaluation methods for master's degree programs should be substantially different from those currently used for doctoral degree programs. Three current methods, that of Beverley Hurlbert, that of Jack Gourman, and that using departmental reputations as the major criterion, are insufficient. Elements that should be included in the evaluation are…

A study analyzed the ideological messages about welfare recipients promoted in two welfare-to-work educational programs. Data were collected through interviews with students, teachers, and administrators at an adult literacy classroom serving unemployed women on welfare and an employment preparation program designed to increase job skills of women…

A ranking of 229 universities in the United States provides survey information concerning academic reputation, student selectivity, faculty resources, financial resources, retention, alumni giving, college entrance examination scores, freshmen's high school rank, acceptance and yield rates, student/faculty ratio, expenditures per student, class…

Successful conduct of business in Saudi Arabia requires attitudes and skills significantly different from those needed in the United States. Distinct societal differences can turn winning practices in one culture into failures in another. Despite Saudi Arabia's recent emergence as a wealthy marketplace, traditional values and a unique lifestyle…

The College of Saint Rose, Albany, New York, conducted surveys about the image of the college with random samples of its students, high school seniors, high school guidance counselors, and the college's faculty and administration. Four similar surveys were developed. The students' surveys had three parts: demographic data, data on the ideal…

A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…

Ranking of 160 best liberal arts colleges provides data on academic reputation, student selectivity, faculty resources, financial resources, retention, alumni giving, college entrance examination scores, freshmen's high school rank, acceptance and yield rates, student/faculty ratio, expenditures per student, class size, alumni giving, freshman…

Ten papers on theory and research in higher education have the following titles and authors: "Collegiality: Toward a Clarification of Meaning and Function" (James L. Bess); "Quality by Design: Toward a Framework for Academic Quality Management" (David D. Dill); "Beyond 'the State': Interorganizational Relations and State…

This study examines how institutional expenditures and grants (student financial aid) relate to retention and graduation. It looks at this relationship over a 10-year period and examines differences between institutions with low- and high-admissions selectivity standards. In general, expenditures for institutional grants positively contributed to…

The quality of doctoral-level chemistry (N=145), computer science (N=58), geoscience (N=91), mathematics (N=115), physics (N=123), and statistics/biostatistics (N=64) programs at United States universities was assessed, using 16 measures. These measures focused on variables related to: program size; characteristics of graduates; reputational…

The NEAIR 2006 Conference Proceedings is a compilation of papers presented at the Philadelphia, Pennsylvania conference. Topics include: Policy Analysis, Grading Policy, State Higher Education Accountability Program, Performance Assessment, Freshmen Transfer Risk, Assessment, Degree Completion, First-Year Academic Success, Effectiveness in…

A survey of 1,499 graduate students from 7 colleges and universities in northeastern Ohio identified 15 major factors in graduate business school choice: academic reputation, accreditation, evening classes, programs, potential degree marketability, part-time programs, completion time, proximity, costs, faculty contact time, location, library size,…