Advertising and the advertising person have long been the subjects of criticism that has been prompted and reinforced by consumerism and mass media. A survey, conducted to determine present attitudes toward the advertising person, involved 70 advertising majors and an equal number of other college undergraduates; all completed questionnaires…

This booklet examines briefly the practical justification for planned training in the distributive trades; describes what and who should be trained; and indicates the steps needed to design a system of training which the Industrial Training Board for the Distributive Trades will find acceptable and grant-worthy. It is divided into three parts:…

The curriculum guide (developed by the South Carolina Office of Vocational Education, the School of Home Economics of Winthrop College, business leaders, and distributive educators) is designed for the teaching of a one-year distributive education specialty program for 12th grade students interested in pursuing a career in fashion merchandising.…

In this working paper of the National Seminar on the Diffusion of New Instructional Materials and Practices individual conference participants answer this question: What are the characteristics of educational products that make them more or less likely to be diffused? Responses focus on considerations related to size of the product, cost,…

This manual on drugstore selling and merchandising, together with a separate answer key, is intended for trainees in distributive education. The 18 self-study assignments, developed by an instructional coordinator with the aid of college professors and leaders in business, cover a wide range of topics, from effective sales techniques to specific…

Three major aspects of advertising/marketing communications are reviewed comprehensively in this report. Consumer behavior with its associated attitudes and purchasing behavior are discussed in regard to the choices of specific brands within major product categories. The relationship between advertising and the structure of markets is considered…

The small-business community, which has long complained that colleges have an unfair advantage in the marketplace because of their tax-exempt status, has become increasingly vocal in its demands for new taxes and restrictions on the services and products that colleges and other non-profit organizations can offer. (MLW)

Presents a group sales project to culminate the business communication course, an activity which integrates the oral and written communication skills important in the work place. (MS)

Suggests that an emphasis on erotic images in women's magazines and on images of adventure, risk, and recreation in youth magazines tailored cigarette ads to the implicit and explicit desires of consumers, allaying their fears about the health effects of smoking. (MM)

Author believes that companies in the distributive industry must agree upon their training program policies and that these policies must be implemented by professional trainers. (Author/LF)

Information on the computer industry and computer use by students, faculty, and the publishing industry that may be useful in planning college store merchandising is compiled from a variety of sources. (MSE)

The author attributes the success of the Concord Pavilion (California) to two things, marketing and experience. Experience has taught administrators to make better, more selective programing choices, and marketing has helped them to sell those programs and events. (JMK)

Three on-the-job sales training programs conducted by retail stores are described. (JOW)

Examines economic trends in corporations and child care and describes a method for promoting employer interest in purchasing child care services from a day care center. Steps of the method are making the initial contact, writing a letter, conducting an on-site interview and assessment, and arranging a center visitation by the potential client.…