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Wolfenden, John H. – Journal of Chemical Education, 1973
Presents a list of English physical chemistry textbooks together with the names of authors, publishers, and publication cities, appearing during the period from 1877 to 1922. (CC)
Descriptors: Bibliographies, Chemistry, College Science, History
Sigel, Efrem – Saturday Review: Education, 1973
Describes achievement of General Learning Corporation to illustrate the place of technology in education. (DS)
Descriptors: Educational Programs, Educational Technology, Industry, Instructional Materials
Hedgecock, J. K. – Canadian University and College, 1972
Author advances two alternatives to avoid the high price of imported textbooks. (PG)
Descriptors: Educational Economics, Financial Policy, Financial Problems, Higher Education

Zebrowski, Ernest, Jr. – Science Education, 1983
Examines the sociological mechanism which is driven by five audiences (students, instructors, peer/colleagues, publishers, and the individual's inner feelings/needs), which shapes the college textbooks that are adopted and used by today's science teaching community. (JN)
Descriptors: Authors, College Science, Higher Education, Science Education

Zuidema, Henry P. – Educational Leadership, 1981
Science textbook publishers, engaged in their own struggle for survival, are catering to creationists. (Author/JM)
Descriptors: Creationism, Elementary Secondary Education, Evolution, Political Influences
Hays, C. Lansing – Journal of Physical Education and Recreation, 1981
In order to obtain a publishing contract, an author must usually submit a prospectus of the text which includes a description of the proposed text, an annotated table of contents, and sample chapters. (JN)
Descriptors: Authors, Competitive Selection, Editing, Marketing

Gardner, Weston D. – Journal of Biocommunication, 1979
Discusses the importance of increasing the level of participation and partnership of the illustrator with the author and publisher in textbook publishing. (CMV)
Descriptors: Artists, Authors, Cooperative Planning, Publishing Industry
Jantzen, Steven L. – Media and Methods, 1979
Projects a general description of a 1985 Social Studies Textbook that is based on what text publishers are designing at this time; advocates that educators express their needs to publishers before the judgments are final. (MAT)
Descriptors: Elementary Secondary Education, Publishing Industry, Social Studies, Textbook Preparation

Kinross, Robin – Instructional Science, 1979
A review of James Hartley's book, "Designing Instructional Text," this article discusses the controlled use of vertical space and the merits of both vertical and horizontal space for structuring text. An argument is presented for the use of traditional typology in designing instructional text. (RAO)
Descriptors: Book Reviews, Classification, Instructional Design, Layout (Publications)
Dietzel, Richard – School Business Affairs, 1977
First of a series of articles reporting on a project sponsored by the Association of American Publishers to improve relations between publishers and elementary and secondary school purchasing authorities. (MLF)
Descriptors: Elementary Secondary Education, Publishing Industry, Purchasing, School Business Relationship
Loewen, James – American School Board Journal, 1995
In this excerpt from the book "Lies My Teacher Told Me," sociology professor James Loewen asserts that textbooks used in American history classes are boring and predictable and full of irrelevant details and errors. The textbook publishing industry is cited for concern about profit rather than the quality of their products. (MLF)
Descriptors: High Schools, History Textbooks, Textbook Evaluation, Textbook Publication
Stangl, Jean – 1994
Covering book publishing, magazines, educational journals, and other educational markets, this book offers practical, step-by-step methods for taking a teaching idea from the classroom to the printed page. The main focus of the book is on infant/preschool through the sixth grade; however, the major topics are also relevant to those writing at the…
Descriptors: Elementary Secondary Education, Marketing, Periodicals, Publishing Industry
Newburger, Craig; And Others – 1992
This paper examines departmental introductory communication course (ICC) textbook publishing practices. Two methodologies for the creation of campus-specific texts are examined--the use of a national publishing house and the use of a local commercial printer. Both options deliver unique advantages and liabilities for speech communication…
Descriptors: Departments, Faculty Publishing, Higher Education, Introductory Courses

O'Neill, James B.; Newton, Richard – High School Journal, 1975
Article examined examples of poor and in some cases bad economics that the authors found in an analysis of some of the American History textbooks found in schools. (Author/RK)
Descriptors: Concept Formation, Economics, Economics Education, Social Studies

Kelly, Deryk T. – Physics Education, 1975
Describes recently published Engineering Science Development Unit (ESDU) texts, intended to promote an applied science approach to sixth form teaching. Each text has two components: a main story in which an engineering problem or situation is considered, and a set of supporting material covering development of physical relationships. (MLH)
Descriptors: College Science, Curriculum, Engineering Education, Higher Education