Explores the prediction of the referential theory, which maintains that the relative complexity of discourse representations plays a key role in determining the perceiver's immediate parsing preferences. Results indicate that semantic/referential principles are applied immediately in an online ambiguity resolution and preempt general world…

Conceptual and behavioral methods for developing student abilities to think and behave creatively are presented with suggestions for their application in entrepreneurship courses. Conceptual exercises as well as the use of musical experimentation, card games, and board games as metaphors for business situations are shown to teach a variety of…

Two studies evaluated the effects of within-task and competing visual stimulation on the mathematics performance and behavior of 17 children (ages 8-14) with attention deficit hyperactivity disorder. Results indicate the same high within-task simulation that enhanced student performance and reduced off-task behavior was effective only when…

Two experiments were conducted using match-to-sample methodologies in an effort to model lexical classes, which include both arbitrary and perceptual relations between class members. Training in both experiments used a one-to-many mapping procedure with nonsense syllables as samples and eight sets of abstract stimuli as comparisons. These abstract…

This study analyzes the impact of an integrated sensory model within a thermal equilibrium visualization. We hypothesized that this intervention would not only help students revise their disruptive experientially supported ideas about why objects feel hot or cold, but also increase their understanding of thermal equilibrium. The analysis…

Background: Brain activation differences between 12 control and 12 attention deficit hyperactivity disorder (ADHD) children (9- to 12-year-olds) were examined on two cognitive tasks during functional magnetic resonance imaging (fMRI). Method: Visual selective attention was measured with the visual search of a conjunction target (red triangle) in a…

This research analyses possible advantages of using schematic drawings with dyslexic readers in a transparent orthography (i.e. Spanish language). To assess the usefulness of such drawings, the procedure consisted of comparing latency times (LT) for familiar words and pseudo words in a naming task. The experimental group was formed by dyslexic…

A recent study suggests that lesions to all major areas of the cholinergic basal forebrain in the rat (medial septum, horizontal limb of the diagonal band of Broca, and nucleus basalis magnocellularis) impair a spatial working memory task. However, this experiment used a surgical technique that may have damaged cerebellar Purkinje cells. The…

The amygdala appears necessary for enhanced long-term memory associated with emotionally arousing events. Recent brain imaging investigations support this view and indicate a sex-related hemispheric lateralization exists in the amygdala relationship to memory for emotional material. This study confirms and further explores this finding. Healthy…

This study compared the efficacy of measures of naming speed, verbal fluency and self-ratings for establishing language dominance in 25 bilingual English-Spanish adults with college degrees. Naming speed was measured by total naming times (in seconds) for five "Alzheimer's Quick Test" tasks (Wiig, Nielsen, Minthon & Warkentin, 2002)…

The purpose of this study was to explore how adult users interact and learn during a computer-based simulation given visual and verbal forms of feedback coupled with embedded elaborations of the content. A total of 52 college students interacted with a computer-based simulation of Newton's laws of motion in which they had control over the motion…

Designed to help create effective presentations, this guide describes the basic techniques and provides hints for producing professional, attention-getting overhead transparencies in a step-by-step procedure format. Eight topics are addressed in the guide: (1) eight steps to a successful meeting presentation; (2) advantages of overhead projection;…

This study was designed to determine whether there was a difference in either the overall frequency or the frequency of specific types of student verbal interactions under three conditions: (1) teleconferenced instruction where students had two-way audio and video contact with the instructor; (2) teleconferenced instruction where students had only…

The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…

This paper presents a new computer program called Zigzag, suited for investigating readers' mental activity during text processing. The program permits data collection of two different kinds, namely reading time and reading errors for each of the words read. The second dependent measure, reading errors, provides a better control of the readers'…