Publication Date
In 2025 | 0 |
Since 2024 | 6 |
Since 2021 (last 5 years) | 13 |
Since 2016 (last 10 years) | 26 |
Since 2006 (last 20 years) | 120 |
Descriptor
Source
Author
Egan, B. | 9 |
Preston, T. | 5 |
Molnar, Alex | 4 |
Ashmore, M. Catherine | 3 |
Ball, Harold E. | 3 |
Collins, Cindy | 3 |
Cooper, Gloria S., Ed. | 3 |
Elliott, Ronald T. | 3 |
Hale, Robert D. | 3 |
Lee, Donghun | 3 |
Magisos, Joel H., Ed. | 3 |
More ▼ |
Publication Type
Education Level
Audience
Practitioners | 121 |
Teachers | 91 |
Students | 16 |
Administrators | 13 |
Policymakers | 5 |
Community | 4 |
Media Staff | 4 |
Parents | 3 |
Support Staff | 3 |
Location
Canada | 8 |
South Carolina | 7 |
Texas | 7 |
United Kingdom | 7 |
Illinois | 6 |
Ohio | 6 |
Mississippi | 5 |
California | 4 |
North Carolina | 4 |
United States | 4 |
Australia | 3 |
More ▼ |
Laws, Policies, & Programs
First Amendment | 4 |
Elementary and Secondary… | 1 |
Job Training Partnership Act… | 1 |
Assessments and Surveys
General Aptitude Test Battery | 3 |
Bem Sex Role Inventory | 1 |
What Works Clearinghouse Rating
Fortini-Campbell, Lisa; Moore, Jeff – 1978
The advertising copy for a product was manipulated along two structural dimensions (inside/outside product attributes, and before/after consequences of using product) to refine the concept of exposure in advertising research and to test a method of observing cognitive behavior while people are attending (exposed) to the media. The 78 participants…
Descriptors: Advertising, Behavior Change, Behavioral Science Research, Higher Education
California State Dept. of Education, Sacramento. Bureau of Industrial Education. – 1978
This testbook contains objective (multiple choice) tests covering each topic in the companion Auto Parts Workbook (see note). The book is arranged so that each section can be detached and given to the student as the test subjects are covered in class. (Answers are not included.) There are an average of ten questions for each of six units. Unit A,…
Descriptors: Auto Parts Clerks, Distributive Education, Employee Responsibility, Facility Inventory
Fidler, Paul; And Others – 1976
Student opinion concerning the degree of restriction desired in the University of South Carolina's (USC) solicitation policy was sought on several types of solicitation: political, religious, financial, and membership recruitment. They were also asked to differentiate between student and non-student solicitation. A residence hall solicitation…
Descriptors: College Housing, Higher Education, Merchandising, On Campus Students
Science Research Associates, Inc., Chicago, IL. – 1975
The booklet describes jobs in marketing and distribution in the following chapter classifications: product development, marketing products and property, salesworkers unlimited, selling intangibles (ideas and services), purchasing and distribution, and management and marketing services. For each occupation duties are outlined and working conditions…
Descriptors: Career Opportunities, Careers, Delivery Systems, Educational Background
Maurer, Nelson S. – 1972
The increasing use of displays by businessmen is creating a demand for display workers. This demand may be met by preparing high school students to enter the field of display. Additional workers might be recruited by offering adult training programs for individuals working within the stores. For this purpose a curriculum guide has been developed…
Descriptors: Adult Education, Audiovisual Aids, Commercial Art, Course Content
Manager, Store (ret. tr.) 1 185.168--Technical Report on Development of USTES Aptitude Test Battery.
Manpower Administration (DOL), Washington, DC. U.S. Training and Employment Service. – 1970
The United States Training and Employment Service General Aptitude Test Battery (GATB), first published in 1947, has been included in a continuing program of research to validate the tests against success in many different occupations. The GATB consists of 12 tests which measure nine aptitudes: General Learning Ability; Verbal Aptitude; Numerical…
Descriptors: Aptitude Tests, Career Guidance, Cutting Scores, Evaluation Criteria
Cooper, Gloria S., Ed.; Magisos, Joel H., Ed. – 1976
Designed to meet the job-related metric measurement needs of students interested in hard goods merchandising, this instructional package is one of five for the marketing and distribution cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students who already know the occupational…
Descriptors: Curriculum, Distributive Education, Instructional Materials, Learning Activities
Cooper, Gloria S., Ed.; Magisos, Joel H., Ed. – 1976
Designed to meet the job-related metric measurement needs of students interested in soft goods merchandising, this instructional package is one of five for the marketing and distribution cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students who already know the occupational…
Descriptors: Curriculum, Distributive Education, Instructional Materials, Learning Activities
Turner, Judith Axler – Chronicle of Higher Education, 1987
Interviews with computer-company officials and a survey show that: despite higher education discounts, computer companies make money; colleges offer computer companies intellectual capital; students take hardware and software preferences with them into jobs; higher education influences computers built and sold; and higher education is a…
Descriptors: College Students, Computer Software, Computer Uses in Education, Computers
Mark, Linda – Wilson Library Bulletin, 1986
Summary of the 1986 Special Libraries Association Conference covers a general session on managing organizational change and programs on entrepreneurship in corporate libraries, staff training, access to government information, ethics and new technology, networking inside corporations, and creating a positive image through marketing. (EM)
Descriptors: Change Agents, Conferences, Corporate Libraries, Entrepreneurship
Langhorne, Mary Jo – School Library Journal, 1987
Circulation increased and student attitudes toward paperback books in a junior high school library media center collection improved when chain bookstore marketing techniques were used, i.e., topical arrangement; high visibility; clear, colorful labels; books shelved face out; and moveable display racks. These techniques are recommended with some…
Descriptors: Bookstores, Display Aids, Elementary Secondary Education, Learning Resources Centers

Morgan, George A.; Shim, Soyeon – Home Economics Research Journal, 1990
A survey of 1,000 college home economics students (718 responses) found that perceptions of courses, satisfaction with the university, attitude toward major, and occupational orientation were significant predictors of satisfaction with majors/departments. Significant differences in satisfaction, attitude, career and academic influences, and…
Descriptors: College Students, Consumer Science, Departments, Expectation

MacKichan, Margaret A. – Tribal College: Journal of American Indian Higher Education, 1993
Discusses the limited options available to Native American art students for developing artistic skills, stressing that the emphasis on mass marketing can hinder the creativity of young artists. Suggests alternatives for art programs and art students. Urges students to recognize that there are choices when it comes to serious art. (MY)
Descriptors: American Indian Education, American Indians, Art Education, Art Teachers
Kidd, Virginia V. – 1984
Television commercials that deal with interpersonal communication fall into two types--those whose interpersonal dynamics convey the message and those in which the interaction expressed is part of the background setting. Among the former are scenarios by American Telephone and Telegraph whose emphasis is on building and maintaining relationships,…
Descriptors: Affection, Content Analysis, Family Relationship, Interpersonal Relationship
Neuendorf, Kimberly A.; Pearlman, Reid A. – 1988
Examining responses to print alcohol advertisements, a study questioned whether alcohol advertisers distinguish between "hard" and "soft" liquors (e.g. wine coolers and liqueurs). Subjects, 102 junior and senior high school students in a major metropolitan area, were asked to examine one set of three ads--either hard liquor ads…
Descriptors: Advertising, Alcoholic Beverages, Attitude Measures, Audience Analysis