Three major aspects of advertising/marketing communications are reviewed comprehensively in this report. Consumer behavior with its associated attitudes and purchasing behavior are discussed in regard to the choices of specific brands within major product categories. The relationship between advertising and the structure of markets is considered…

The small-business community, which has long complained that colleges have an unfair advantage in the marketplace because of their tax-exempt status, has become increasingly vocal in its demands for new taxes and restrictions on the services and products that colleges and other non-profit organizations can offer. (MLW)

Presents a group sales project to culminate the business communication course, an activity which integrates the oral and written communication skills important in the work place. (MS)

Suggests that an emphasis on erotic images in women's magazines and on images of adventure, risk, and recreation in youth magazines tailored cigarette ads to the implicit and explicit desires of consumers, allaying their fears about the health effects of smoking. (MM)

Author believes that companies in the distributive industry must agree upon their training program policies and that these policies must be implemented by professional trainers. (Author/LF)

Information on the computer industry and computer use by students, faculty, and the publishing industry that may be useful in planning college store merchandising is compiled from a variety of sources. (MSE)

The author attributes the success of the Concord Pavilion (California) to two things, marketing and experience. Experience has taught administrators to make better, more selective programing choices, and marketing has helped them to sell those programs and events. (JMK)

Three on-the-job sales training programs conducted by retail stores are described. (JOW)

Examines economic trends in corporations and child care and describes a method for promoting employer interest in purchasing child care services from a day care center. Steps of the method are making the initial contact, writing a letter, conducting an on-site interview and assessment, and arranging a center visitation by the potential client.…

Describes the systematic design and implementation of a training program aimed at improving the performance of retail salespeople in the Canadian carpet industry. It was found that, although the program was originally developed to improve the salespeople's knowledge and skills, it was changes in their attitudes that promoted the significant gains…

In Los Angeles, a secondary regional occupational program, a community college, and a university department developed an articulated 2+2+2 program in fashion merchandising that opens doors to college degrees for students who would otherwise not participate in college prep. The complexities of negotiating agreements are outweighed by the benefits…

Describes the development and growth of the Western Reserve Small Business Development Center for Women (Ohio), which promotes the advancement of women-owned businesses in the Northeastern Ohio region by assisting women in starting and maintaining their own businesses. States that the center offers low-cost training programs and counseling by a…

In his career in education, the author has spent much time working on behalf of independent schools and non-profit organizations both in the U.S. and abroad. He believes that his work in the world of tuition-driven institutions has given him some insights into the care and feeding of successful schools. He further believes that many of the things…

A project was conducted to prepare a catalog of duties and tasks, performance objectives and guides, and instructional materials that would enable schools to develop instructional programs designed to prepare persons to enter the career of auctioneering. An occupational survey of auctioneers was conducted; a writing team of auctioneers prepared…