Describes the internship phase of the Supermarket Management Program at College of DuPage in Glen Ellyn, Illinois, which requires the students to view their on-the-job training as an opportunity to think and act like management. (BM)

A solid working relationship between a college bookstore and the campus community must be cultivated. Store management must recognize the needs of students, faculty, and administrators. The bookstore manager can keep up-to-date by participating in campus committees. (MLW)

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

This current overview of optical disk technology describes the evolving marketplace for optical products, the use of libraries as test sites for prototype CD-ROM (compact disk read-only-memory) products, CD-ROM developments, new optical technologies, and advances in magnetics. A list of some compact disk manufacturers and a glossary of terms are…

Determination of an "inflation factor" at the George Washington University Bookstore is described by its general manager. The primary objective of the study undertaken was to arrive at an overall percentage increase in the price of textbooks. (LBH)

By addressing the concept of merchandising, this handbook shows librarians how to turn their young adult collection into one that will attract teenagers. Delivering an introduction to marketing and merchandising concepts, the author shares years of experience as a teen services librarian, combined with the latest studies and research findings on…

This report describes exclusive contractual agreements between businesses and public education agencies. It cites such examples as contracts between school districts and soft drink manufacturers, terming them "schoolhouse commercialism." It also provides data that explain why schools are so attractive to advertisers, and the reasons why…

Companies (N=104) responded to a questionnaire examining their college relations programs. Findings suggested engineers were in extremely high demand and recruiting yields were exceedingly low. Recruiting results showed little variation by company size. Discusses key functions of company college relations programs. (RC)

A course in pharmaceutical product merchandising offered at the St. Louis College of Pharmacy incorporated as its three major components the development of a one-page print advertisement, a recorded radio commercial, and a videotape commercial series. Student evaluations were based on performance rather than effort. (MSE)

Suggests that a child's level of understanding of advertising is a product of family group interaction concerning consumer-related skills and other social experiences that the child brings to viewing situations. (Author/RL)

Commercialism in schools takes many forms, ranging from the overt sale of advertising space to the presence of corporate logos. There are risks to in-school commercialism that parents must understand and deal with. Includes sidebars on PTA positions and a rating scale of in-school commercialism. (SM)

Discusses library circulation figures as a reflection of the success of library services and describes merchandising techniques that have produced a 137 percent circulation increase at Queens Borough Public Library over the past seven years. Merchandising techniques such as minibranches, displays, signage, dumps, and modified shelving are…

Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)

The packaging of history, science, and most other classroom subjects lack the excitement for students that the stylish, artful presentation of items on television and in magazines contain. The world is more distracting outside of the classroom than earlier in the century, yet the instructional materials have changed little over the decades. The…