The marketing concept holds that the primary task of an institution is to determine the needs, wants, and values of its target constituencies and to adapt itself to delivering desired satisfactions more effectively and efficiently than its competitors. Student orientation, marketing research, mission and goals, and institutional commitment are…

One school in Canada's Exemplary Schools Project, Grandy's River Collegiate, is a rural high school threatened with closure because it does not meet Newfoundland's new "viability" requirements (primarily involving school size). Compares characteristics of several types of schools, and suggests that schools such as Grandy's are suited to…

After a period of rapid expansion, two-thirds of the branch campuses of United States universities in Japan have closed. A study suggests that the branch campuses were established largely to capitalize on short-term political, demographic, and financial factors, with little benefit. A deeper commitment to sustaining the overseas program and to…

Rising costs, changes in the health-care system, reduced research money, and proposed cutbacks in funds for treating the poor are forcing academic medical centers to consider new ways to remain viable. Resulting actions being considered or implemented include administrative restructuring, worker layoffs, mergers, reduced physician hiring,…

During 1992-93, the school of social work at the University of Illinois at Urbana-Champaign was confronted with proposals for elimination, merger, and consolidation. This case study examines the proposals and rationales behind the school's strategies to counter them. Implications for social work programs in similar circumstances are discussed.…

Contends that erroneous assumptions held by faculty and administrators about higher education prevent necessary discussion among faculty and constituencies about the multiple missions and obligations of higher education. Identifies a number of critical questions for discussion both inside and outside of academic circles. (DSK)

The only way schools will survive while preparing students for a new age is to become learning organizations that involve all participants in the improvement process. This article outlines major global revolutions that will shape students' lives, discusses students' three basic learning needs, and raises questions about developing learning…

Discusses academic discourses of "rural,""sustainability," and "community" and approaches to these concepts in New Zealand government policy. Examines social sustainability issues in the Mangakahia Valley, New Zealand: urban-rural migration of "lifestyle" newcomers and Maori returning to ancestral lands,…

Helen Gunter's "Rethinking Education: the Consequences of Jurassic Management" (1997) tackles the relevance of fashionable school management practices. Educational management has become a huge, lucrative multimedia enterprise that promotes management language and culture at the expense of pedagogy, professional collegiality, and scrutiny…

This book discusses the early indicators of a college or university's need for a turnaround. It outlines financial trends and other indicators of distress, as well as benchmarks for the various stages of an effective turnaround strategy. The book will help trustees, presidents, and faculty members diagnose whether they are in denial about the true…

Drawing from journal, report, and monographic literature, this paper offers an analysis of community college funding in the 1990's. In the first section, various stories appearing in the "Chronicle of Higher Education" are highlighted, pointing to such financial problems as state deficits and shrinking educational budgets, no federal increases in…

Ways that population trends, societal pressures, and changing economic conditions affect learning needs are addressed. Small and large colleges are given information to help them evaluate their missions, chart new directions, and make necessary adaptations in their curricula. The three issues addressed are the theoretical formulation of the…

Realizing the goals of higher and continuing education calls for applying consumer research to university marketing techniques. Several higher education publics have been identified, and the idea of consuming publics can be subdivided into internal and external consumers, with the student viewed as the educational product. Internal consumers…

Describes attempts to establish at least 20 private universities in Australia between the mid-1980s and mid-1990s, of which only 4 remain viable. Discusses five categories of national higher-education environments. Suggests that most proposed private universities were undermined by their overtly commercial character and the strength and…

The basic assumptions built into the governance of higher education obstruct effective responses to problems influencing its decline. University leaders'"donnish" convictions about universality and professionalism hinder their ability to apportion scarce resources among competing missions and academic programs. A more centralized…