Presents findings from a survey of public relations practitioners and endusers in Singapore to provide insights into the present trends in the industry, what practitioners are doing, public relations skills which need to be developed, and emerging trends in the industry. (SR)

Reports on a meta-analysis of 34 news diffusion studies to show that the general importance of a story is positively associated with the level of diffusion and likelihood of hearing the news interpersonally but not the rate of telling others. Indicates that news that is personally relevant to an individual is more likely to be discussed with…

Responds to J. Sprague's 1992 criticisms of the program of research known as Power in the Classroom. Argues that both the covering law and the critical approach to studying power in the classroom are useful because they provide scholars and teachers with answers to distinct research questions. Identifies ways in which both epistemologies are…

Responds to an article in the same issue. Discusses four levels of scrutiny of the language of a research program: vocabulary choices; transformation of terms with the research process; style, syntax, tone, and organization of research reports; and translation of findings into recommendations and policy. Advocates productive dialogue in the…

Establishes that narrative theorists of the Hellenistic period described the ill-defined technique of architectonic parallelism by way of its absence, criticizing less elaborated works as unfinished and half-finished. Offers two narrative complexes from the "Gospel of Mark" as case examples of his assumptions of audience awareness as a…

Focuses on the cooperative processes occurring during collaborative prose recall by adult dyads differing in age and relationship. Indicates that all groups produced similar proportions of story-related and conversation-related products. Notes that group differences in collaboration strategies were observed only at the end of conversations. (HB)

Discusses the focus group, a relatively new method of communication and organizational research. Describes the need for such research, essential ingredients of a quality focus group session, and the advantages and disadvantages of the method. Establishes a theoretical framework and offers examples of focus group research. Suggests methods of focus…

Conducts a meta-analysis of 23 manuscripts containing information on 30 experiments that examined communication apprehension and cognitive performance. Finds a statistically significant negative correlation between communication apprehension and cognitive performance. (MG)

The effects of rumor contents on rumor transmission were investigated among college students, and, as predicted, a dread rumor was heard and passed by more individuals than a wish rumor. Dread rumors may arouse anxiety because they forecast unpleasant outcomes for persons of lower social power or limited control capacities. (22 references) (LB)

Measures heart rates of both anxious and nonanxious speakers under both high- and low-intensity conditions. Finds that heart rates of anxious speakers were significantly higher than those of nonanxious speakers when both performed under low-intensity conditions but that heart rates were not different for anxious and nonanxious speakers when…

Summarizes postmodernism as an alternative to the perspective grounding four "traditional postulates" in communication: that communication is characterized by symbolic behavior, is an interactive process, has a fidelity characteristic, and has encoding as one of its components. Describes some specific questions postmodern works raise…

Follows up on some recent calls for study of music as a mass medium. Finds that music serves as a powerful communication medium, speaking directly to the emotions (excitement, happiness, love) of high school students. Finds that women were somewhat more likely to associate emotions with music and to use music for mood management. (PRA)

Examines the presentation of economic arguments in 351 articles (from 1965 to 1988) that focused on some economic aspect of communication in three core journals in communications. Uses citation analysis to identify core referents for these articles. Finds that communications scholars cite other communication journals more than economic journals.…

Investigates whether preschool children behave differently when making requests to talking and silent adults and what they know about conversation intrusions. Finds that young children take longer to make their requests of silent adults and older children take longer to address talking adults. (SR)

Examines the relationship of interpersonal solidarity to various aspects of idiomatic communication in the relational cultures of college student friends. Finds that idiomatic communication is prevalent and parallels the development of intimacy in friendship. Describes functions, types, and gender differences in idioms and their correlations with…