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Direct linkNurshatayeva, Aizat; Page, Lindsay C.; White, Carol C.; Gehlbach, Hunter – Research in Higher Education, 2021
Our field experiment extends prior work on college matriculation by testing the extent to which an artificially intelligent (AI) chatbot's outreach and support to college students (N = 4442) reduced summer melt and improved first-year college enrollment at a 4-year university. Specifically, we investigate which students the intervention proves…
Descriptors: Artificial Intelligence, Computer Mediated Communication, College Freshmen, Enrollment
