This book guides education professionals through the basics of the writing process, empowering them with the tools to create and enhance their own professional submissions and writings. It uses a conversational tone to convey and outline specific writing strategies for contributions to research journals, articles, op-ed pieces, manuscripts,…

Noting that entrepreneurs know that marketing can make or break a business and that outreach requires effective written materials, this guide argues that anyone can learn to write effective copy. The guide demonstrates how to write effective sales letters and advertisements and persuasive press releases. It takes readers step-by-step through the…