Although the FCB (Foote, Cone, & Belding) grid was never intended to serve as an educational tool, it can be applied successfully in advertising classes to address the three areas that S. E. Moriarty considers to be the minimum for writing strategy. To demonstrate the superiority of the FCB grid as a pedagogical tool, a study analyzed…

Students must learn to maintain authority over their texts as they attempt to deal with the chaos they encounter when they approach a writing task. The authority with which Jacques Derrida deals with chaos in his essay, "...That Dangerous Supplement," suggests some strategies. In his essay, Derrida seems to be able to move the reader…

One way to "reinitiate" possible productive responses to the question of the subject for composition theory and pedagogy is to defuse the terror of the "impossible," to "negotiate" with the impossible, and to ask impossible questions. Although there are dangers associated with any critical theorizing about the subject…

Through 77 targeted, high-powered writing activities and detailed directions for guiding the activities, author and master storyteller Kendall Haven provides teachers of grades 3-9 with a complete writing program that ensures student success. These field-tested writing strategies and techniques create a carefully sequenced and balanced approach…

Discusses a process to guide students at various levels of writing ability to inquire into unfamiliar and often intimidating subject areas. Notes the process is based on a Piagetian learning cycle that asks students to identify areas of cognitive dissonance, and to engage in a conversation about ways of resolving their uncertainty. (RS)

Analyzes why conceptual ambiguity surrounds the subject of writing plans: why they are viewed alternatively favorably and unfavorably; why they are sometimes mental and sometimes written constructs; and why they are sometimes indistinguishable from writing goals. Concludes that one problem is the view of writing as product. (SG)

This article discusses methods for teaching students to improve the introductory paragraphs of their papers and essays. The use of specific concrete images, interesting contrasts and facts, and illustrative metaphors to grab the reader's attention is explored, and examples of students' writing and brainstorming processes are provided. (PB)

Presents a nine-assignment sequence that has students engage three interconnected problems of writing and word processing. (SR)

Describes metaphor as being alternately an "ornament" or a powerful way of knowing. Focuses on the latter definition, so that teachers may better discover their tacitly held beliefs on writing, learning, and teaching. Offers examples of teachers using metaphor in writing. (PA)

Presents a positive view of collaboration in rhetorical scholarship, citing both the theory in favor of it and the positive experiences of scholars in the field of rhetoric. Offers some guidelines for successful scholarly collaborations. (PRA)

Discusses ways to use the author awareness approach (a sense of who wrote the story, how, and why) to teach writing. Notes that this approach improves students' reading as well as writing. (SR)

Describes a writing assignment that places emphasis on objective writing, including a special focus on transitions as a way of encouraging students to give greater attention to specific details. Emphasizes the need to be objective and factual and the need for precision and accuracy. (MG)

Discusses the problem of integrating reading, writing, literature, and composition courses. Offers suggestions on new ways to approach literature through writing. (PRA)

Discusses the qualities it takes for journalism students to be good interviewers and outlines several guidelines to follow. Lists seven "Boy Scout rules of interviewing." Gives a list of eight points on how to "punctuate what people say." (SC)

Presents techniques for weaving quotes into a stylish feature story. Describes "Quote Framing" and "Split Quotes," and gives different levels of appropriate and inappropriate uses for each. Suggest that most professional newspapers and magazines are working examples of correct form for the use of quotations, direct and…