Discusses the problem of asking students to write for the teacher, an authoritative, superior reader. Asserts that a better approach is to ask the students to first address their papers to a small group, and second to choose a specific value system to characterize the attitudes and beliefs of the group selected. (PRA)

Describes how and why the author requires at least one assignment in his business writing classes in which students write a document for the Web using an HTML editor and devoting time to audience/design considerations. (SR)

Proposes a rethinking of what professors should teach technical writing students, based on actual experience with three organizations in Oregon. Discusses how to design assignments for students that simulate the reality of a work environment. Explores types of technical writing skills that are increasingly in demand. Offers several strategies for…

Argues that writing teachers ultimately need to view their prompts rhetorically. Argues that writing teachers should consider carefully the role that students have as audiences, writing audience responses to teachers' texts through their essays. Argues that a rhetorical analysis of the prompt will help students criticize the cues of a real-world…

Ken Macrorie coined the term "I Search," which puts the writer at the center of the paper and seeks to put a human face on the data collected. Looking for a way to use the research writing assignment to help students learn to adjust their ideas to different formats by becoming more aware of how different structures can be shaped around…

Explains certain writing projects oriented toward real life situations (in this case a proposal to establish a museum display) can help college students bridge the perceived gap between academic writing and the kind of writing that will be asked of them in the professional world. Suggests that students' attitudes and writing improved as a result…

Compares two advertising assignments to demonstrate how different approaches to audience radically affect students' critical understanding of popular media texts. Argues that "audience" needs to be present in writing assignments as a cultural experience rather than a merely static rhetorical category. (TB)

Considers how when two-year college students take time to write at length, paying more attention to their own feelings and those of their readers through regular response and revision, they write better. Presents four assignments that all students would attempt, then share with classmates, and with partners at the other grade level via a Web site.…

Describes an activity in which students study and then create effective television public service announcements, thus integrating reading, writing, speaking, and drawing. (SR)

A continuing concern of theorists in composition and rhetoric has been the problem of how to design effective writing assignments. With the recent movement in writing assessment from objective tests to writing samples, this problem has become even more important for those who produce "tests" designed to elicit writing samples. A study…

Two studies compared the impact of black and white audiences on black students' writing style. In the first study, eight students in an all-black intermediate composition class completed one argumentative draft addressed to black opponents and one addressed to white opponents on two different topics. The essays were examined for stylistic features…

In their recent article, "Materiality and Genre in the Study of Discourse Communities," Devitt, Bawarshi, and Reiff maintain that genre analysis can enable outsiders to a discourse community "to connect what community members know and do with what they say and how they say it--their language practices" (542). Genre analysis,…

Suggests a number of teaching strategies that can be used for the development of authentic voices (instead of institutional, depersonalized voices) in student writing. Focuses on the importance of students' choosing their own topic, developing audience awareness, and making connections between their own lives and literature. (TB)

Describes a technical writing assignment in which students learn to consider the needs of an audience through writing query letters. Discusses researching the magazine, comparing competitors, editors' responses, and the advantages results of the assignment. (PRA)

Offers a model lesson that uses television commercials to foster in students a more sophisticated awareness of audience. (SR)