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| Computer Networks | 1 |
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| Search Engines | 1 |
| World Wide Web | 1 |
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| EContent | 1 |
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| Scott, David M. | 1 |
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| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Scott, David M. – EContent, 2003
Explains how organizations can buy listings on major Web search engines, making it the fastest growing form of advertising. Highlights include two network models, Google and Overture; bidding on phrases to buy as links to use with ads; ad ranking; benefits for small businesses; and paid listings versus regular search results. (LRW)
Descriptors: Advertising, Business, Computer Networks, Models
