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Understanding and Mitigating Forum Spam
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Shin, Youngsang – ProQuest LLC, 2011
The Web is large and expanding, making it challenging to attract new visitors to websites. Website operators often use Search Engine Optimization (SEO) techniques to boost the search engine rankings of their sites, thereby maximizing the inflow of visitors. Malicious operators take SEO to the extreme through many unsavory techniques that are often…
Descriptors: Internet, Web Sites, Search Engines, Electronic Publishing
Information Retrieval for Education: Making Search Engines Language Aware
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Ott, Niels; Meurers, Detmar – Themes in Science and Technology Education, 2010
Search engines have been a major factor in making the web the successful and widely used information source it is today. Generally speaking, they make it possible to retrieve web pages on a topic specified by the keywords entered by the user. Yet web searching currently does not take into account which of the search results are comprehensible for…
Descriptors: Information Retrieval, Search Engines, Readability, Language Patterns
A Comparison of Internet Marketing Methods Utilized by Higher Education Institutions
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McCoy, Joseph C. – ProQuest LLC, 2011
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…
Descriptors: Expertise, Higher Education, Online Courses, Search Engines
Query Classification and Study of University Students' Search Trends
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Maabreh, Majdi A.; Al-Kabi, Mohammed N.; Alsmadi, Izzat M. – Program: Electronic Library and Information Systems, 2012
Purpose: This study is an attempt to develop an automatic identification method for Arabic web queries and divide them into several query types using data mining. In addition, it seeks to evaluate the impact of the academic environment on using the internet. Design/methodology/approach: The web log files were collected from one of the higher…
Descriptors: Semitic Languages, Web Sites, Search Engines, Classification
Creating an Index for Your Web Site to Make Info Easier to See
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Hedden, Heather – Computers in Libraries, 2006
In this article, the author explains how librarians can ensure that their Web site visitors find the information they need. The pros and cons of four options used to help people find information on a Web site are explored. These options are: (1) redesigning the site; (2) creating drop-down, second-level menus for second-level pages; (3) adding a…
Descriptors: Indexing, Web Sites, Users (Information), Internet
Proceedings of the International Association for Development of the Information Society (IADIS) International Conference on Cognition and Exploratory Learning in Digital Age (CELDA) (Madrid, Spain, October 19-21, 2012)
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International Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers