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Direct linkClarke, Theresa B.; Clarke, Irvine, III – Marketing Education Review, 2014
Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…
Descriptors: Foreign Countries, Marketing, College Students, Internet
Segers, Eliane; Verhoeven, Ludo – Learning and Instruction, 2009
The present study investigated the effects on learning in a sheltered Internet environment using so-called WebQuests in elementary school classrooms in the Netherlands. A WebQuest is an assignment presented together with a series of web pages to help guide children's learning. The learning gains and quality of the work of 229 sixth graders…
Descriptors: Foreign Countries, Grade 6, Internet, Information Processing
