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Optimizing Away Summer Melt: How Search Engine Optimization May Reduce Summer Melt at Highly Ranked U.S. Institutions of Higher Education
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Taylor, Z. W. – Strategic Enrollment Management Quarterly, 2020
This study sought to understand the relationship between undergraduate yield and an institution's internet presence. Data were collected from 2018 "U.S. News & World Report" national university rankings, the Integrated Postsecondary Education Database (IPEDS), and summer 2018 (June-August) SEMrush data, a web metrics database housing…
Descriptors: Higher Education, College Bound Students, Student Motivation, Search Engines
What 10 Years of Research Has Told Us about College E-Recruitment. 2015 E-Expectations Report
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Ruffalo Noel Levitz, 2015
This "2015 E-Expectations Report" examines the current expectations of college-bound high school students as well as how their expectations have changed over the last decade. The 2015 E-Expectations study polled more than 3,000 high school juniors and seniors, with a 50 percent representation from each class level as well as a 50 percent…
Descriptors: Student Recruitment, College Bound Students, Expectation, Student Attitudes
Exploring How Digital Media Technology Can Foster Saudi EFL Students' English Language Learning
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Altawil, Abdulmohsin – International Association for Development of the Information Society, 2016
Digital media technology has become an integral part of daily life for almost all young students, and for the majority of Saudi EFL (English as a Foreign Language) students. Digital media technology may not be limited to one or two kinds; it has various types such as software and programs, devices, application, websites, social media tools, etc.…
Descriptors: English (Second Language), Second Language Learning, Foreign Countries, Information Technology
Where Is It? How Deaf Adolescents Complete Fact-Based Internet Search Tasks
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Smith, Chad E. – American Annals of the Deaf, 2007
An exploratory study was designed to describe Internet search behaviors of deaf adolescents who used Internet search engines to complete fact-based search tasks. The study examined search behaviors of deaf high school students such as query formation, query modification, Web site identification, and Web site selection. Consisting of two fact-based…
Descriptors: Deafness, Adolescents, High School Students, Internet
Using YouTube to Teach Presidential Election Propaganda: Twelve Representative Videos
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Journell, Wayne – Social Education, 2009
One of the primary goals of social studies education in the United States is to prepare students for civically active, politically informed, and socially engaged democratic citizenship. Too often, however, the curricula fall short of this goal. Textbooks and state curriculum standards tend to portray citizenship as a static concept rather than an…
Descriptors: Propaganda, Textbooks, Democracy, Elections
Finding the Right Search Engine for High School Students: Information Seeking Strategies and the LMC Connection
Darrow, Rob – Library Media Connection, 2005
The advent of Internet has lead to increase in the number of available sources in the library media centers, which earlier depended on reference books, encyclopedia and a nonfiction book. The advantage of the web includes easier access to primary sources, original journals, interviews, TV transcripts, video interviews, and newspaper articles.
Descriptors: Reference Materials, Search Engines, Information Seeking, School Libraries