THIS WAS A STUDY OF SAN MATEO VOTERS AND THEIR PRE-ELECTION REACTIONS TO A COMBINED TAX AND BOND PROPOSAL TO PROVIDE ADDITIONAL JUNIOR COLLEGE FUNDS. IT PROPOSED (1) TO DETERMINE HOW MANY WOULD VOTE FOR OR AGAINST THE PROPOSALS, (2) TO IDENTIFY ISSUES IMPORTANT TO VOTERS IN MAKING THEIR DECISIONS, (3) TO CHARACTERIZE THOSE VOTING YES OR NO TO SEE…

Notes four strategies that will almost certainly result in losing a school bond election, then discusses four strategies that increase the probability of passage. (SR)

This article describes the unfavorable conditions and the innovative tactics used in a well-planned, successful referendum campaign for one school district's capital improvement bond issue. (MJL)

TO DETERMINE CAUSAL FACTORS IN THE SUCCESS OR FAILURE OF SCHOOL BOND ELECTIONS, A STUDY WAS MADE OF SCHOOL BOND ELECTION RESULTS FROM 1960 THROUGH 1964 IN THE 209 IOWA SCHOOL DISTRICTS MAINTAINING A PUBLIC HIGH SCHOOL, JUNIOR HIGH SCHOOL, OR COMMUNITY COLLEGE. SEVENTY-NINE PERCENT OF THE REPORTING DISTRICTS (154 OF 195 TOTAL) SUCCESSFULLY PASSED…

FROM 1960 THROUGH 1964, 24 OF IOWA'S 209 SCHOOL DISTRICTS HELD SCHOOL BOND ISSUE ELECTIONS IN WHICH PART OF THE ISSUE WAS ASSIGNED FOR VOCATIONAL EDUCATION PURPOSES. INTERVIEWS WITH 20 OF THE 24 SUPERINTENDENTS YIELDED INFORMATION FOR A DESCRIPTIVE ANALYSIS OF (1) THE PERCEIVED IMPORTANCE OF THE VOCATIONAL EDUCATION PORTION OF THE TOTAL BOND…