This guide lists the competencies expected to be developed in four levels of the marketing education curriculum in Idaho: the career sustaining level, the specialist level, the supervisory level, and the entrepreneurial level. For the career sustaining and specialist levels, 15 competencies are listed: define and apply the role of marketing in the…

This document presents a model for career development programs to equip Idaho adults with personal competencies to make appropriate and satisfying career choices and transitions. This model is intended for colleges of applied technology in Idaho's postsecondary vocational-technical educational system. Part I is the program model, which includes…