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Journal of Broadcasting | 1 |
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Woodall, W. Gill; And Others – Journal of Broadcasting, 1983
Reviews research on viewers' understanding and retention of television news broadcasts; discusses the cognitive processes of memory and comprehension; and develops two models, one based on episodical memory and the other on semantic networks. Guidelines are offered for research based on both of these models. More than 40 sources are cited. (EAO)
Descriptors: Cognitive Processes, Comprehension, Memory, Models
Malik, M. F. – 1978
Biometric communication research is defined as research dealing with the information impact of a film or television show, photographic picture, painting, exhibition, display, or any literary or functional texts or verbal stimuli on human beings, both as individuals and in groups (mass audiences). Biometric communication research consists of a…
Descriptors: Cognitive Processes, Communication Research, Futures (of Society), History