Describes ways for developing visual imagery in the early childhood education program, preparing children for discrimination learning and reading instruction. (RL)

An outreach program for gifted upper elementary students developed at the Hirshhorn Museum is described. Objectives are to teach visual literacy, to present the materials using the inquiry method, to use art history and criticism to develop students' looking skills, and to encourage parents to attend classes and museum visits. (RM)

A discussion of how the information explosion will require instantanious visual communication. (HB)

Phrase that provides the title for this article is rooted in one of the most common and erroneous assumptions made by persons who use pictures for instructional or enrichment purposes; that is, if you can see it before your eyes in pictorial form, the meaning has been transferred. (Author/MB)

Outlines a concentrated in-service visual training program which incorporates (1) perceptual effects of visual stimuli, (2) synthetic and natural stimuli, (3) non-verbal stimuli, (4) pictorial communication, (5) visual persuasion, and (6) creative visualization. (Author/CMV)

Objective: Students will identify several unique characteristics of verbal vs. visual messages, including the superior ability of language to communicate objective, factual, philosophical content in past, present, and future terms; and the superior ability of visual images to communicate social-emotional meaning and concrete information limited in…

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This paper reviews the literature on screen design used for instructional purposes. The following topics are reviewed: definition of screen design; foundations of screen design; elements of screen design; functions of screen design; screen design research and problems; and criteria for evaluation. Conclusions drawn from this review are: screen…

Experimental phenomenology requires that educators acknowledge the experiences of the learner. Today, many of those experiences are images that come from television. In a behaviorist or humanist tradition, learning takes place through experience, and learners comprehend, make decisions, and analyze their behavior through reflection. Meaning is…

In order to enhance the understanding of visual literacy, one of its constituents, visual learning (VL), is examined in terms of underlying assumptions, hypothesized behaviors, and implications of both assumptions and behaviors. Assumptions are: (1) VL encompasses all changes in behavior arising from the individual's responses to visual…

One theory of visual communication maintains three things. It holds that attention is a process for obtaining information, that it is a transaction between the visual and the viewer, and that the success of a visual communication is determined by the amount and relevance of information conveyed. Current research aims at evaluating…

Techniques that teachers can use to help art students to make an educated guess or to estimate an approximate solution while solving a visual problem that has no single correct answer are discussed. (RM)

Discussed are the goals of a unified national art curriculum: (1) developing visual perception, (2) developing visual literacy, (3) helping students discover and use their creativity, (4) teaching students to respond to personal experiences and their environments, and (5) refining skills in used art media. (RM)

This brief survey of successful visual literacy programs designed for students at the elementary and secondary level outlines projects to teach visual communication skills in Ohio, Indiana (Project Visual Understanding in Education/VUE), Virginia, Iowa (Media NOW), California, Canada, England, and Australia (Visual Education Curriculum Project).…

The purpose of the study reported in this paper was to examine the effect of visuals possessing different amounts of realistic detail and the effects of integrating covert and overt rehearsal strategies into visually complemented prose instruction. A total of 128 university students participated in the study, which involved a prose text on the…