Suggests that the teacher who wants to lead children toward visual literacy and eventually to reading and writing skill must help children explore what they themselves perceive and how and why they perceive it. (TO)

The printed word is now only part of education, yet society presents a paradox to the classroom teacher by offering many attractive alternatives to reading while demanding "back to basics." Children no longer are obliged to read for enjoyment or entertainment as long as television is easily available. Parents should start taking responsibility for…

This essay examines the relationships between teaching and visual media over the last several hundred years, particularly the concept of illusion. The teacher as magician or shaman is explored and compared to contemporary theories of instruction and the use of media such as television, films, and slides. The teacher as artist and alchemist is also…

A study was conducted investigating whether a sequence of visuals presented in a serial manner differs in connotative meaning from the same set of visuals presented simultaneously. How the meanings of pairs of shots relate to their constituent visuals was also explored. Sixteen pairs of visuals were presented to both male and female subjects in…

This paper presents and illustrates a framework for synthesis of research and theory on human characteristics, and relates that framework to the concerns of individuals working in the visual literacy area. The framework presented casts learner characteristics into four general types, derived from two primary dimensions: stability/change and…

This is a bibliography of books and scholarly journal articles dealing with cross cultural differences in visual perception, as well as with related areas of study. The 533 citations are arranged alphabetically by author. Among the related references cited are a number of general works on perception and visual psychology. (GC)

The purpose of this book is to help both communicator and viewer to attain a degree of emotional literacy and sophistication in media aesthetics that will allow both to judge a television program or film with sureness and confidence. Specifically, the book describes the basic aesthetic elements and principles of sight, motion, and sound in film…

This booklet is both an explanation of the independent film (also known as "avant-garde" or underground film) and a catalog of Grove Press' underground films, which are available for sale or rent. The topics covered include ways the independent film differs from the commercial film, the importance of and a short history of the independent film,…

A montage of thought and comment on motion pictures is presented, from short articles to cartoons, quotes, poems, drawings and pictures. Included are descriptions of how movies are possible, techniques of filming and editing, criticisms, history, the effects of films on the people who watch them, and personalities of the people involved in films.…

An illustrated introductory primer is designed to familiarize educators with the concept of visual literacy and classroom practices which help teach it. Visual literacy is defined, its objectives are explained, and the use of pictures and cameras in literacy programs is explored. Tips for buying cameras for school programs are included. Some…

Media education, evolved from film study, screen education, and visual literacy, is concerned with expanding learners' capability in nonprint communication, especially in the areas of film, still photography and television. Its objectives are to assist learners to interpret and utilize the mass media they encounter, and to foster individual…

Specific learning activities to increase the visual literacy of elementary students by involving them in the production of their own materials are described. (DE)

Accurate interpretation of visual images involves the learning of methods for representing three-dimensional reality on a two-dimensional surface. There are many instances where a given culture exercises its iconic expression. Discussion and comparison of cultural differences is presented and illustrated. (Author/JEG)

Describes an experimental system which uses pictorial representation for labeling prescribed medicines in the United Kingdom. Since the pictorial approach breaks the language barrier, the labels should present no problems either to illiterates or minority groups who have difficulty in understanding English. (JEG)

After viewing a film, a sample of 10 and 11 year old children completed questionnaires which gave information on their grasp of the film's content, on matching variables, and on design factors. In this way it was possible to examine patterns in the grasp of content and relate them to other variables. (Author)