A study examined the influence of viewers' backgrounds on their interpretation of "associational montage" in television advertising (editing which seeks to imply an analogy between the product and a juxtaposed image possessing desirable qualities). Subjects, 32 television professionals from two urban television stations and 95 customers…

The revolution brought about by computerized technology, in general, and television imagery, in particular, challenges the perceptual habits and alters the television viewer's means of expressing appreciation of the aesthetic merits of such television images. This study speculates on several perceptual and aesthetic drawbacks of future massive…

Stresses the importance of visual literacy for future communicators. (RB)

This paper deals with research on the development of infants' ability to perceive invariant features of things and the relation of objects to both the spatial layout of the infants' environment and to themselves. Basic assumptions regarding the perception of invariance are discussed and a theoretical view of the role of motion in the development…

Visual literacy has been a function of human experience since the cave dwellers first created wall paintings. The contemporary definition of visual literacy extends literacy to include all the connotations of the word visual and encompasses perceptions developed from visual experience. The use of visual symbols together with written language…

An attempt is made in this selective annotated bibliography to list the most recent literature on the slide, as reflected primarily in the library literature. There are sections on sources; indexes and reviews; periodicals, newsletters, and brochures; bibliographies and guides; standards and guidelines; selected readings; organizing nonprint…

The purpose of film study is defined here in the words of D. W. Griffiths: "My goal is above all to make you see." This book is intended to be used as a text in a film study course. It traces the development of films from a scientific curiosity through silent films to modern wide screen productions. A comic strip is used to demonstrate the effect…

Many disciplines, including semantics, linguistics, philosophy, psychology, and the practical arts, have contributed to our knowledge of visual literacy. Insights these disciplines have made about the nature of meaning, art, or perception apply to visual literacy. If, as some studies indicate, some children are visually rather than verbally…

The art of the motion picture is explored through a step-by-step study of the medium's development as a new art form. The book attempts to provide insight into creative film expression and to present an historical overview of the medium's artistic development. It is divided into three sections. The first is largely an account of the efforts made…

A visual literacy program may be helpful in reaching the "learning disabled" (youngsters of average or above average intelligence who are not achieving on or above grade level). To carry out a good visual literacy program it is necessary to have many kinds of arts and crafts materials, a supply of newspapers and magazines in a learning resource…

A seminar on how to make education more responsive to our "fast-changing, unstable and incendiary society" was held as part of the North Reading Screen Education Project, at Andover, Massachusetts in November 1969. Conference participants pointed out, for example, that "no one knows how to make a ghetto school work", and that…

Summarizes the basic concepts and principles of visual literacty, sketches the technocultural background in which it is founded, and suggests some ideas about how it might be put into practice by educators. (Author/JEG)

It is suggested that instructional research in visual literacy focus on the study of the symbolic codes of pictorial media. (Author/STS)

Using the Directed Reading Thinking Activity (DRTA) as a model, an instructional program for learning through the viewing of media has been developed. Activities have been designed for before, during, and after viewing. (Author/STS)

Discusses and illustrates problems with the interpretation of visual materials used in rural development campaigns in developing countries. The association between pictorial experience and pictorial literacy is examined, and guidelines are suggested for visual communicators. (LRW)