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Download full textMulholland, Thomas B. – 1973
One theory of visual communication maintains three things. It holds that attention is a process for obtaining information, that it is a transaction between the visual and the viewer, and that the success of a visual communication is determined by the amount and relevance of information conveyed. Current research aims at evaluating…
Descriptors: Attention, Attention Control, Communication (Thought Transfer), Electroencephalography
