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Download full textSchiffman, Carole B. – 1995
Graphic design is a form of communication by which visual messages are conveyed to a viewer. Audience needs and views must steer the design process when constructing public service visual messages. Well-educated people may be better able to comprehend visuals which require some level of interpretation or extend beyond their world view. Public…
Descriptors: Color, Communication (Thought Transfer), Cultural Background, Ethnicity
